Shanta Samlal-Fadelle

Researcher serving B2B Marketing PROFESSIONALS

Shanta is a researcher on the B2B Marketing team, delivering research on content marketing, sales enablement, marketing automation, and other areas of B2B marketing focus in the age of the customer.

Previous Work Experience

Prior to her current role, Shanta was at Akamai Technologies, where she was primarily responsible for the Americas Region, helping to launch and facilitate sales and services onboarding programs, value selling solutions, and channel programs as well. Before that she worked as a marketing associate for Variable Graphics in New York.

Education

Shanta attained her MBA in Marketing and B.Sc. in Finance, minoring in Spanish, from St. John's University in New York.

Shanta Samlal-Fadelle's Research

  • For B2B Marketing Professionals

    Report: Millennial B2B Buyers Come Of Age

    Demographics prove the heads-down generation is well on its way to becoming a dominant force within and outside their firms. While recent research indicates that 73% of Millennials are involved ...

  • For B2B Marketing Professionals

    Report: B2B Buyers Mandate A New Charter For Marketing And Sales

    This report is a call to action for business-to-business (B2B) marketing and sales leaders to infuse new and creative ideas into their plans. A status quo approach no longer works in this enviro...

  • For B2B Marketing Professionals

    Report: Vendor Landscape: Account-Based Marketing, Q4 2016

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hin...

  • For B2B Marketing Professionals

    Report: Account-Based Marketing Brings Marketing And Sales Into The Same Orbit

    B2B marketers who launch and sustain formal account-based marketing (ABM) programs can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with custom...

  • For B2B Marketing Professionals

    Report: Unlock Content Gates To Support Self-Educating Buyers

    Today's B2B marketers and their prospects are engaged in a frustrating content "dating" game that forces buyers to submit false information to access the content they need and results in marketi...

  • For B2B Marketing Professionals

    Report: Predictions 2016: B2B Marketing's New Mission

    B2B buying has changed: Buyers prefer to do research themselves rather than rely on vendors' sales reps. The result: a dramatic shift in the role and focus of B2B marketing organizations. This b...

  • For B2B Marketing Professionals

    Report: Millennial B2B Buyers Come Of Age

    Demographics prove the heads-down generation is well on its way to becoming a dominant force within and outside their firms. While recent research indicates that 73% of Millennials are involved ...

  • For B2B Marketing Professionals

    Report: May The Force Of The Millennials Be With You!

    In December of 2015, Millennials surpassed Baby Boomers as the nation's largest living generation. As the job market becomes filled with employees born from the 1980s and onward, go-to-market or...

  • For B2B Marketing Professionals

    Report: Account-Based Marketing Brings Marketing And Sales Into The Same Orbit

    B2B marketers who launch and sustain formal account-based marketing (ABM) programs can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with custom...

  • For B2B Marketing Professionals

    Report: Tune Your Sales Force To Enable Perfect Pitch

    Forrester expects the B2B sales force in the US to contract by 1 million by 2020. As buyers engage more via digital channels, sales leaders need to both grow their business and make it more effi...

View all of Shanta Samlal-Fadelle's Research

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