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For CMO Professionals
Adoption Readiness Is Five Times Higher Today Than A Decade Ago
We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...
- Downloads: 101
For Enterprise Architecture Professionals
Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies
The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...
- Downloads: 235
For Customer Experience Professionals
Vision: The Digital Customer Experience Improvement Playbook
In the post-PC era, customers expect experiences to come to them and provide services aligned with their needs and abilities in the moment. In this report, we explore how consumer experience (CX)...
- Downloads: 1908
For Customer Insights Professionals
When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source:...
- Downloads: 1