Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

Refine your results

Date Range

Role

Methodology

Topics

Market Imperatives

Region

Vendor

8 results in Everything

  • Christopher Voce
  • For Infrastructure & Operations Professionals

    Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Landscape: The Workforce Enablement Playbook

    This report covers the landscape of Forrester's solution for infrastructure and operations (I&O) executives responsible for workforce enablement — the delivery and support of technology and...

    • Downloads: 515
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 268
  • For Infrastructure & Operations Professionals

    Blog:How To Get Back In The Business Of Serving The Business: Put People First

    When you hear the words “end user computing”, what do you think of?  If you’re in infrastructure & operations (I&O), you might think about the corporate standard laptop or...

    • For Infrastructure & Operations Professionals

      Report:Quick Take: Breaking Down VMworld 2014

      Can The Virtual Powerhouse Power Virtually Everything?

      Last week, VMware presented its latest corporate and product strategy and developments at the annual VMworld conference. The three pillars of VMware's strategy are the software-defined data center...

      • Downloads: 233
    • For CIO Professionals

      Report:Office 2013: A Breakthrough In Productivity

      Highly Integrated With A Risk Of Lock-In

      Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

      • Downloads: 609
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: On-Premises Unified Communications And Collaboration, Q2 2014

      The 11 Providers That Matter Most And How They Stack Up

      In Forrester's 29-criteria evaluation of enterprise on-premises unified communications and collaboration (UC&C) solutions vendors, we identified the 11 most significant providers — Aastra...

      • Downloads: 518
    • For Infrastructure & Operations Professionals

      Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

      Executive Overview: The Workforce Enablement Playbook

      Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

      • Downloads: 477