Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

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31 results in Everything

  • Heidi Shey
  • Information Management
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    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 391
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2014

    Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

    Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

    • Downloads: 1006
  • For Security & Risk Professionals

    Charts & Figures:An Overview Of The Common Data Controls Available Today

  • For Security & Risk Professionals

    Report:Brief: Stolen And Lost Devices Are Putting Personal Healthcare Information At Risk

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    Amid a rising tide of compliance pressures, employee mobility, and high black-market values for personally identifiable information (PII) and personal healthcare information (PHI), security and risk...

    • Downloads: 151
  • For Security & Risk Professionals

    Charts & Figures:Secure File Sharing And Collaboration Vendors At A Glance

  • For Security & Risk Professionals

    Report:The Future Of Data Security: A Zero Trust Approach

    Vision: The Data Security And Privacy Playbook

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    • Downloads: 2481
  • For Security & Risk Professionals

    Report:Rethinking Data Discovery And Data Classification

    Strategic Plan: The Data Security And Privacy Playbook

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    • Downloads: 697
  • For Security & Risk Professionals

    Report:Top 15 Trends S&R Pros Should Watch: 2014

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    • Downloads: 653
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    Benchmarks: The Data Security And Privacy Playbook

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    • Downloads: 430
  • For Security & Risk Professionals

    Report:TechRadar™: Data Security, Q2 2014

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    • Downloads: 704
  • For Security & Risk Professionals

    Report:Market Overview: Secure File Sharing And Collaboration

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    • Downloads: 615
  • For Security & Risk Professionals

    Report:Forrester's 2014 Data Privacy Heat Map

    To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...

    • Downloads: 1325
  • For Security & Risk Professionals

    Charts & Figures:Insiders And Lost Or Stolen Devices Continue As Common Sources Of Data Breach

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    • Downloads: 1070
  • For Security & Risk Professionals

    Report:Transform Your Security Architecture And Operations For The Zero Trust Ecosystem

    Landscape: The Security Architecture And Operations Playbook

    Forrester's Zero Trust Model of information security banishes the old security motto of "trust but verify" and replaces it with a new motto: "Verify but never trust." When you're trying to protect...

    • Downloads: 805
  • For Security & Risk Professionals

    Report:Tech Spotlight: Enterprise File Sharing

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    Much of the information used in the course of doing business today exists in a digital format, and there comes a point when it's necessary to share this data with other employees or key business...

    • Downloads: 286
  • For Security & Risk Professionals

    Charts & Figures:Enterprise File Sharing And IT Security's Reaction

    The State Of Enterprise File Sharing In 2013 And What It Means For S&R Pros

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    • Downloads: 616
  • For Security & Risk Professionals

    Report:Predictions 2015: Data Security And Privacy Are Competitive Differentiators

    Landscape: The Data Security And Privacy Playbook

    Love him or hate him, Edward Snowden's revelations of widespread National Security Agency (NSA) government surveillance triggered an international discussion and debate on privacy. Suddenly, the...

    • Downloads: 374
  • For Security & Risk Professionals

    Charts & Figures:In 30% Of Organizations, Security Is Fully Responsible For Privacy And Regulations

    Benchmarks: The Data Security And Privacy Playbook

  • For Security & Risk Professionals

    Report:Forrester's Data Privacy Heat Map Supplement

    To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...

    • Downloads: 132
  • For Security & Risk Professionals

    Report:Brief: FTC Vs. Wyndham Ruling Further Solidifies The FTC's Role In US Data Security

    Firms Find Themselves In The FTC's Crosshairs By Violating Basic Security Principles

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    • Downloads: 49
  • For Security & Risk Professionals

    Charts & Figures:Roughly Half Of Organizations Consider Defining Their Data As A High Or Critical Priority

    Benchmarks: The Data Security And Privacy Playbook