Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Shar is a graduate of Harvard University.

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149 results in Everything

  • James Staten
  • For Infrastructure & Operations Professionals

    Blog:The State Of The Cloud Market — SVForum

    Curious about where we are in the development of the cloud computing market? Here is my opening keynote from the 2012 SV Forum in Santa Clara, CA....

    • For CIO Professionals

      Report:A Sample Cloud Use Policy

      A Cloud Playbook Template For Effectively Communicating Use

      This cloud computing playbook toolkit item contains a sample cloud computing policy document that can be used by CIOs as a basis for crafting an effective policy around the use of cloud computing...

      • Downloads: 130
    • For Chief Information Officer Professionals

      Blog:Are Cloud Developers Really That Different? Yes.

      To an IT leader a cloud developer can easily look like the enemy. They don't do what you say, they cause havoc by circumventing your IT rules and building new services and capabilities on public...

      • For CIO Professionals

        Charts & Figures:The Stages Of Cloud Economics

      • For Customer Insights Professionals

        Report:Adaptive Intelligence: Assess Your Readiness

        Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

        • Downloads: 207
      • For Chief Information Officer Professionals

        Blog:How Cloudy Are Your Cloud Service Provider Partners?

        There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud...

        • For Infrastructure & Operations Professionals

          Report:Five Data Center And IT Infrastructure Lessons From The Cloud Giants

          Amazon. Microsoft. Rackspace. The economics and efficiencies of the world's largest cloud and hosting service providers are an aspiration for some in enterprise IT — but a...

          • Downloads: 1023
        • For Application Development & Delivery Professionals

          Blog:Hadoop Isn’t For Everyone, But There Are Cloud-Based Big Data Solutions For Us All

          If you think you can do big data in-house, get ready for a lot of disappointment. If the data you want to analyze is in the terabytes in size, comes from multiple sources -- streams in from...

          • For Infrastructure & Operations Professionals

            Charts & Figures:The Typical CSP's Cloud Journey

          • For CIO Professionals

            Report:The Rise Of The New Cloud Admin

            And No, It's Not Your Virtualization Manager

            Nearly half of all enterprise IT shops claim to be prioritizing private cloud investments in 2013, but both in the largest enterprises and those firms that are most aggressively investing in public...

            • Downloads: 692
          • For Application Development & Delivery Professionals

            Blog:Cloud Inefficiency - Bad Habits Are Hard To Break

            We all have habits we would like to (and should) break such as leaving the lights on in rooms we are no longer in and good habits we want to encourage such as recycling...

            • For Chief Information Officer Professionals

              Blog:2013 Cloud Predictions: We’ll Finally Get Real About Cloud

                As the end of 2012 approaches there is one clear takeaway about the cloud computing market — enterprise use has arrived. Cloud use is no longer solely hiding in the shadows, IT...

              • For CIO Professionals

                Report:Write An Effective Cloud Use Policy

                Encourage Cloud Consumption The Right Way

                You know your company is using cloud services; our Forrsights Software Survey, Q4 2011 shows that the average enterprise has between four and 12 software-as-a-service (SaaS) services in use already,...

                • Downloads: 400
              • For Infrastructure & Operations Professionals

                Charts & Figures:The Cloud Service Provider Landscape Breakdown

              • For Infrastructure & Operations Professionals

                Blog:The VMware Community Has the Innovator’s Dilemma

                  This week at the VMware Partner Exchange, CEO Pat Gelsinger and his executive staff decided to demonize Amazon Web Services and their public cloud brethren in a very short sighted defensive...

                • For CIO Professionals

                  Report:Rightsource Your Applications For The Cloud

                  CIOs frequently ask us which applications they should consider moving to the cloud or replace with cloud services. Forrester provides you with a methodology to answer this question and help you...

                  • Downloads: 1584
                • For Chief Information Officer Professionals

                  Blog:Are you opportunistic or strategic with your cloud investments?

                  Our latest survey on IT budgets and priorities shows that 35 percent of enterprises have a big focus on cloud computing (calling it a high or critical priority), but do we really know how best to...

                  • For Infrastructure & Operations Professionals

                    Blog:Citrix Breaks Away From OpenStack

                    Today's move by Citrix to put its CloudStack IaaS solution into the Apache Foundation says more about the state of the cloud market than it does about OpenStack. As our Fall 2011 Forrsights...

                    • For Application Development & Delivery Professionals

                      Blog:How is an earthquake triggered in Silicon Valley turning your company into a software vendor?

                      A movement that began in Silicon Valley, is starting to have profound impacts on corporations throughout the world that are far from obvious but critical to your success and maybe even your...

                      • For Chief Information Officer Professionals

                        Blog:Get Application Optimization Right in the Cloud Era

                        There’s a new and refreshing trend in my conversations with CIOs and IT leaders — acknowledgement that cloud services are here to stay and a desire to proactively start taking advantage....

                        • For Infrastructure & Operations Professionals

                          Blog:Are cloud platforms saying goodbye to the hypervisor?

                          OpenStack, CloudStack, Dell, IBM SoftLayerand othersare pushing a new agenda in cloud computing, one that eschews the hypervisor. Is this the future of cloud platforms or just another feature? So...

                          • For CIO Professionals

                            Report:Q3 2012 Global Cloud Developer Online Survey Results

                            This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey.  The survey fielded 106 responses; 56% from North America; 25% from Western...

                            • Downloads: 65
                          • For Infrastructure & Operations Professionals

                            Blog:What the CIA Cloud Does and Doesn't Tell Us

                            Much has been written about the US Government Central Intelligence Agency's award of its private cloud business to Amazon Web Services and the subsequent protest and government ruling on this...