Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Shar is a graduate of Harvard University.

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171 results in Everything

  • J. P. Gownder
  • For Infrastructure & Operations Professionals

    Blog:Google Glass Helps Enterprise Workers Help Themselves

    Google recently announced an expansion of its Explorer Edition program to anyone in the U.S. — still at $1,500. This doesn't constitute the mass market release of the product; it's an...

    • For Infrastructure & Operations Professionals

      Blog:Salesforce Wear Continues To Drive Wearable Innovations

      Today offered a formal update on its Salesforce Wear offering (which I wrote about at its release here). Salesforce Wear is a set of developer tools and reference applications that...

      • For Infrastructure & Operations Professionals

        Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

        Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

        Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

        • Downloads: 85
      • For Infrastructure & Operations Professionals

        Charts & Web Traffic Shows Browser Diversity

      • For Infrastructure & Operations Professionals

        Charts & Figures:Public Measurements Reflect Browser Diversity

      • For Infrastructure & Operations Professionals

        Blog:With Windows RT Struggling, Microsoft Should Bring Office To iPad

        One noteworthy detail emerged from Microsoft’s quarterly earnings call yesterday: A $900 million write-down for “inventory adjustments” related to the underperformance of Windows...

        • For Infrastructure & Operations Professionals

          Blog:Apple's iWatch Will Impact Workforce Enablement And Customer Interactions

          Tomorrow, Apple will reportedly unveil its wearable device, widely dubbed "iWatch" (though we don't yet know for certain what Apple will actually call the device). I'll be at the event in...

          • For Infrastructure & Operations Professionals

            Charts & Figures:Information Workers Self-Report Browser Diversity, Though IE Leads

          • For Infrastructure & Operations Professionals

            Blog:How Tablets Can Revolutionize The Sales Process

            Over the past few years, tablets have reshaped computing for many enterprise workforces. But tablets aren't general-issue devices for all employees; instead, companies equip specific groups of...

            • For Infrastructure & Operations Professionals

              Blog:Wearables Should Underpin Customer-Centric Innovation

              In a new report, we lay out how I&O leaders can leverage wearables as a source of customer-centric innovation as they build their BT Agenda. As we have written, today the I&O role is changing,...

              • For Infrastructure & Operations Professionals

                Charts & Figures:Google Glass Faces A Double-Edged Sword

              • For Infrastructure & Operations Professionals

                Report:Quick Take: Google Makes Glass Visible To The Enterprise

                Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications

                Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at...

                • Downloads: 123
              • For Infrastructure & Operations Professionals

                Blog:Salesforce Wear Aims To Turbo-Charge Both Enterprise And B2B2C Wearables Markets

                On June 10, announced Salesforce Wear, a bundle of free tools and reference applications aimed at evangelizing the power of enterprise wearables. The offering supports six different...

                • For Infrastructure & Operations Professionals

                  Report:Quick Take: Google's Smart Contact Lens Project

                  Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

                  Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

                  • Downloads: 173
                • For Infrastructure & Operations Professionals

                  Blog:Privacy Won’t Derail Wearables, But Could Undermine Your Company

                  Wearables are opening up exciting new scenarios for consumers and enterprise users alike, but the wider conversation on wearables has taken a privacy-oriented turn. The New York Times and WIRED,...

                  • For Infrastructure & Operations Professionals

                    Report:Brief: Using Technology To Drive In-Store Customer Engagement

                    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

                    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

                    • Downloads: 313
                  • For Security & Risk Professionals

                    Report:Quick Take: Android For Work Upends Multiple Markets

                    On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

                    • Downloads: 2
                  • For Infrastructure & Operations Professionals

                    Report:Building A Fitter Business With Wearable Technology

                    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

                    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

                    • Downloads: 446
                  • For Infrastructure & Operations Professionals

                    Charts & Figures:Over Two-Thirds Of Information Workers Have Heard Of Google Glass

                    How You Can Experiment With Glass Today Despite Privacy Concerns

                  • For Infrastructure & Operations Professionals

                    Report:Navigating Diversity In Operating Systems And Browsers

                    Heterogeneity Is Here — And Mobility Is Driving It Further

                    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

                    • Downloads: 328
                  • For Infrastructure & Operations Professionals

                    Charts & Figures:Google Glass Has Provoked Privacy Reactions

                  • For Infrastructure & Operations Professionals

                    Blog:Wearables Require A New Kind Of Ecosystem

                    In the fast-moving markets of wearables and IoT, it's easy to be dazzled by new technologies. But what's more impressive to Forrester is a coherent, disruptive business model. I've...

                    • For Infrastructure & Operations Professionals

                      Blog:The Tablet Market Is Fragmenting Into Subcategories

                      In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...

                      • For Infrastructure & Operations Professionals

                        Report:Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

                        Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions

                        Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

                        • Downloads: 105
                      • For Infrastructure & Operations Professionals

                        Blog:Google Makes Glass Visible To The Enterprise

                        Up until this week, Google had remained reticent about speaking of Google Glass as an enterprise tool. Google is a mass-market consumer company whose main revenue streams derive from huge scale; its...