Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

    Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

      Eight Trends Set To Impact The Industry

      The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

      • Downloads: 649
    • For eBusiness & Channel Strategy Professionals

      Blog:Join Our eBusiness Team! We’re Hiring A Principal/Senior Analyst Focused On eCommerce Technology

      eCommerce technology is a fast-growing, rapidly evolving industry – we’re looking for a Principal/Senior Analyst to help build our coverage of this incredibly dynamic area. ...

      • For eBusiness & Channel Strategy Professionals

        Report:Retail eCommerce In Brazil: Key Metrics 2014

        Understanding KPIs In Latin America's Largest eCommerce Market

        The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

        • Downloads: 114
      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:Forecast: Online Retail Spending In Brazil (B2C And C2C), 2013 To 2019

        The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:Forecast: Online Retail Spending In Australia (B2C), 2012 To 2018

        Trends In China, Japan, South Korea, India, And Australia

      • For eBusiness & Channel Strategy Professionals

        Blog:Finding Technology Partners To Take Your eCommerce Brand Global

        Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

        • For eBusiness & Channel Strategy Professionals

          Report:Retail eCommerce In Brazil: Team Headcount, Priorities And Challenges

          Understanding eCommerce Teams And Their Key Initiatives

          The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

          • Downloads: 82
        • For eBusiness & Channel Strategy Professionals

          Blog:Selling Luxury Goods To Online Shoppers In China

          We just published a report on the online luxury shopper in China, Selling Luxury Goods To Online Shoppers In China. The report looks at the demographic of the online luxury shopper in China and the...

          • For eBusiness & Channel Strategy Professionals

            Charts & Figures:Brazil's eCommerce Market Will Shift With Time — And Not Just In Size

            Five Ways In Which Online Retail Will Shift In The Next Five Years

          • For eBusiness & Channel Strategy Professionals

            Charts & Figures:Forecast: Online Retail Spending In Argentina (B2C And C2C), 2013 To 2019

            The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

          • For eBusiness & Channel Strategy Professionals

            Report:Latin American Online Retail Forecast, 2012 To 2017

            A Look At eCommerce Growth In Brazil, Mexico, And Argentina

            Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

            • Downloads: 798
          • For eBusiness & Channel Strategy Professionals

            Report:Capture The Global eCommerce Opportunity

            Landscape: The eCommerce Globalization Playbook

            Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

            • Downloads: 1924
          • For eBusiness & Channel Strategy Professionals

            Report:Five Global Marketplaces All Brands Must Know

            The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall

            The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites....

            • Downloads: 339
          • For eBusiness & Channel Strategy Professionals

            Blog:The Global eCommerce Opportunity

            At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

            • For eBusiness & Channel Strategy Professionals

              Report:Retail eCommerce In Brazil: Marketing And Site Features

              A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

              The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

              • Downloads: 106
            • For eBusiness & Channel Strategy Professionals

              Blog:Five Key Trends In Global eCommerce

              Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

              • For eBusiness & Channel Strategy Professionals

                Report:European Online Retail Forecast, 2012 To 2017

                Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

                By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

                • Downloads: 1118
              • For eBusiness & Channel Strategy Professionals

                Blog:How eCommerce Markets Evolve

                One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Three Rules When Exploring New Markets

                  I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Five Key Online Retail Trends In Asia Pacific

                    We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Mobile Phone And Tablet Users In Metropolitan Brazil Are Using Their Devices To Shop

                      Five Ways In Which Online Retail Will Shift In The Next Five Years

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Key Online Retail Trends In Latin America

                      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                      • For eBusiness & Channel Strategy Professionals

                        Charts & Figures:Forecast: Online Retail Spending In Mexico (B2C And C2C), 2013 To 2019

                        The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

                      • For eBusiness & Channel Strategy Professionals

                        Charts & Figures:Luxury Goods Appear On Multiple Marketplaces