Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution in Latin America

    I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

    • For eBusiness & Channel Strategy Professionals

      Blog:Five Key Online Retail Trends In Latin America

      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

      • For eBusiness & Channel Strategy Professionals

        Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

        Eight Trends Set To Impact The Industry

        The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

        • Downloads: 644
      • For eBusiness & Channel Strategy Professionals

        Blog:Some global themes from recent events

        Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

        • For eBusiness & Channel Strategy Professionals

          Blog:Three Things We've Learned About Emerging eCommerce Markets

          As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...

          • For eBusiness & Channel Strategy Professionals

            Report:The Evolution Of eCommerce In Brazil

            Five Ways In Which Online Retail Will Shift In The Next Five Years

            Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

            • Downloads: 190
          • For eBusiness & Channel Strategy Professionals

            Blog:eCommerce in Brazil Charges Forward

            I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Luxury Buyers In Metropolitan China Are Not All Affluent And Are Not All In Tier 1 Cities

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Five Trends Will Have A Significant Impact On Brazil's Online Retail Market

            • For eBusiness & Channel Strategy Professionals

              Blog:Tools & Technology For eCommerce Globalization

              I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

              • For eBusiness & Channel Strategy Professionals

                Blog:The End Of A Long Week In eBusiness In New York

                My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Some Thoughts On FiftyOne's Acquisition Of Borderfree

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                  • For eBusiness & Channel Strategy Professionals

                    Blog:Five Global Marketplaces All Brands Must Know

                    Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Path Toward eCommerce Maturity

                      Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                      • For eBusiness & Channel Strategy Professionals

                        Charts & Figures:Forecast: Online Retail Spending In China (B2C And C2C), 2012 To 2018

                        Trends In China, Japan, South Korea, India, And Australia

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Three Rules When Exploring New Markets

                        I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Observations About eCommerce In Peru

                          To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

                            Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Capture The Global eCommerce Opportunity

                              eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:The Global eCommerce Opportunity

                                At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:The Globalization of eCommerce in 2013

                                  In 2012, online retailers continued to expand into new geographic areas, with many eyeing eCommerce markets beyond those of North America and Europe. Local partnerships and adaptations were key: In...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Global eCommerce Will Shift In 2015

                                    We just published our predictions report for global eCommerce in which we identify 10 trends and discuss the impact they’ll have on the industry in 2015. We look at key commerce topics...

                                    • For eBusiness & Channel Strategy Professionals

                                      Charts & Figures:More Than 50% Of Online Chinese Adults Are Luxury Shoppers

                                      Understanding The Needs Of Today's Luxury Buyers

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:On Building A Global Digital Team

                                      Executives at digital businesses cite a wide variety of challenges when expanding globally, but “finding the right talent to run our organization” inevitably factors high on their...

                                      • For eBusiness & Channel Strategy Professionals

                                        Charts & Figures:Brazil's eCommerce Market Will Shift With Time — And Not Just In Size

                                        Five Ways In Which Online Retail Will Shift In The Next Five Years