Shar VanBoskirk

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Shar serves B2C Marketing Professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in her research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the Search Engine Marketing Professional Organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal. Shar is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

Sorry — your search returned 0 results, so we expanded it to include Everything.

43393 results in Everything

    • For Application Development & Delivery Professionals

      Report:Market Overview: Trade Promotion Management

      Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

      Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

      • Downloads: 165
    • For Enterprise Architecture Professionals

      Report:I&KM Pros Brace For DW Industry Consolidation

      Microsoft's DATAllegro Acquisition Is The Tipping Point

      Many information and knowledge management (I&KM) professionals consider the data warehouse (DW) appliance niche as distinct from — and a bit less mature than — the market for...

      • Downloads: 215
    • For Application Development & Delivery Professionals

      Report:Big Data In CPG And Retail

      Retail and consumer packaged goods (CPG) line of business leaders look to their professional colleagues in application development and delivery (AD&D) roles for help in realizing the potential...

      • Downloads: 430
    • Charts & Figures:Sample Telecom Life Cycle Diagram

    • For B2C Marketing Professionals

      Report:Social Media Measurement In China

      Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as...

      • Downloads: 239
    • For Infrastructure & Operations Professionals

      Charts & Figures:Sample Telecom Life Cycle Diagram

    • For B2C Marketing Professionals

      Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

      The Programmatic Selling Platforms That Matter Most And How They Stack Up

      In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

      • Downloads: 500
    • For Infrastructure & Operations Professionals

      Report:Case Study: Media General Deploys Scalable, Affordable Email Archive

      There are several reasons why organizations are implementing email archiving — to maintain compliance, relieve the burden on email servers, and provide legal protection. Whatever the case, it...

      • Downloads: 214
    • For Application Development & Delivery Professionals

      Report:Forrester's Enterprise Reference Architecture Tool Kit: Overview

      Materials To Promote Understanding Reference Architectures And Their Value

      Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises often...

      • Downloads: 1789
    • For Sourcing & Vendor Management Professionals

      Report:Services Transitioning Review Checklist

      In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

      • Downloads: 36
    • For Infrastructure & Operations Professionals

      Charts & Figures:Examples Of Business Process Improvements With Telecom Expense Management

    • For B2C Marketing Professionals

      Report:Brief: Create Social Marketing Videos That Connect With Customers

      Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

      • Downloads: 140
    • For B2C Marketing Professionals

      Report:Programmatic Selling Drives Publishers' Revenues

      Savvy Sellers Embrace Automation To Achieve Greater Process And Operating Efficiencies

      Marketing leaders and their agencies are increasingly requiring that the publishers they work with embrace programmatic selling processes to maximize efficiencies and facilitate the deployment of...

      • Downloads: 238
    • For Infrastructure & Operations Professionals

      Charts & Figures:Example Of I&O Process Inventory That Is Based On ITIL

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Canada)

      ForecastView Spreadsheet

      Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics. Includes metrics by category, such as online buyers and channel share as percent of overall...

      • Downloads: 7
    • For Infrastructure & Operations Professionals

      Charts & Figures:A Select List Of TEM Providers

    • For B2B Marketing Professionals

      Report:Four Best Practices For Applying Through-Channel Marketing Automation

      Optimizing Your TCMA Rollout

      B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy and...

      • Downloads: 82
    • For CIO Professionals

      Report:Do CIOs Care About IT Management Tools?

      CIOs are constantly working to run IT like a business — focusing on business orientation through capabilities like IT planning, portfolio management, and IT investment optimization. A myriad of...

      • Downloads: 1029
    • For Customer Experience Professionals

      Charts & Figures:The Basics Of NPS

    • For B2B Marketing Professionals

      Charts & Figures:Go-To-Customer Is The Sales Engagement Model For The Age Of The Customer

    • For B2C Marketing Professionals

      Report:Enhancing Publishers' Revenues With Pay Walls

      How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

      Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

      • Downloads: 151
    • For Infrastructure & Operations Professionals

      Report:Seven Influential Storage Trends Shaping Your Near-Term Strategy

      Flash And Object Storage Expand Tiering Options To Better Serve Your Business

      Infrastructure and operations (I&O) decision-makers continue to struggle with unbridled data growth and must change inefficient storage buying habits to keep their customers happy and key data...

      • Downloads: 374
    • For Sourcing & Vendor Management Professionals

      Report:Enterprise Adoption Of SaaS In China

      This data chart examines the latest Forrester data on SaaS usage in China from the Enterprise Technology Adoption Survey, Asia Pacific, Q4 2007 and the Enterprise And SMB Software Survey, North...

      • Downloads: 8
    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: Business Process Management For Document Processes, Q3 2007

      IBM, EMC, Global 360, And Adobe Lead

      To see how the vendors stack up, Forrester evaluated eight business process management suite (BPMS) suppliers best suited and most experienced for document-intensive processes across approximately...

      • Downloads: 1888
    • For B2B Marketing Professionals

      Report:Case Study: Telus B2B Marketing Demonstrates The Value Of Lead-To-Revenue Management

      Taking A Holistic View Of Managing Demand

      In the evolving economy, the Telus Communications B2B marketing organization found that it was more important than ever to crystallize the value of marketing's contribution to the bottom line. The...

      • Downloads: 443
    • For Infrastructure & Operations Professionals

      Report:Converged Infrastructure Adoption Is Accelerating In China

      More Enterprises Are Turning To Converged Infrastructures To Fix Decaying Infrastructure And Operations

      Many multinational corporations (MNCs) and local firms in China are planning to revamp their existing IT infrastructure to support the demands of rapid growth and the complex applications that can...

      • Downloads: 153