Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

Sorry — your search returned 0 results, so we expanded it to include Everything.

49324 results in Everything

    • For Infrastructure & Operations Professionals

      Blog:Virtualization + Open Source = A Revolution in Networking

      My recent research has focused on the impact of server, storage, and desktop virtualization on your networking infrastructure – and I’ll write more about that in a future post. In short,...

      • For Infrastructure & Operations Professionals

        Blog:HP And IBM

        HP and IBM are tossing barbs at each other in the blade server space this week with dueling management tools that greatly simplify administration, whichever platform you choose. On Monday, HP...

        • For Infrastructure & Operations Professionals

          Blog:Oracle Supports Virtualization On X86 Systems With Its Own Xen-Based Hypervisor

          There’s been some interesting news from Oracle today — they have announced that they will support virtualization of a long list of ten or so Oracle applications on their own flavor of the Xen...

          • For Sales Enablement Professionals

            Charts & Figures:Human Capital Management (HCM) Software Adoption

            Small And Medium-Size Businesses Are Defying Gravity

          • For Customer Insights Professionals

            Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

            On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

            • For Sales Enablement Professionals

              Charts & Figures:Human Capital Management (HCM) Software Adoption

              Small And Medium-Size Businesses Are Defying Gravity

            • For Business Process Professionals

              Blog:The State of PLM: A Tale of Two Markets

              Roy discusses the current state of the PLM application market in wake of the recession. He reveals options long-term PLM customers have to maximize the value of their apps. ...

              • For Infrastructure & Operations Professionals

                Blog:The DBA Becomes The Sys Admin?

                Oracle, this week at LinuxWorld in San Francisco, announced an enhancement to its Oracle Enterprise Manager that gives DBAs and application administrators full ability to manipulate and manage the...

                • For Infrastructure & Operations Professionals

                  Blog:Microsoft

                  Today, Microsoft gave their next-gen hypervisor a new name and took the covers off of several aspects related to their upcoming server virtualization plans. Hyper-V (formerly known as Viridian and...

                  • For Security & Risk Professionals

                    Blog:Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

                    Keep an eye out in the next week for Forrester’s GRC Trends 2009 report, which will take a look at how a decidedly rocky end of 2008 will impact those responsible for various aspects of corporate...

                    • For Sales Enablement Professionals

                      Charts & Figures:Spend Management/Supplier Relationship Management (SRM) Software Adoption

                      Small And Medium-Size Businesses Are Defying Gravity

                    • For Application Development & Delivery Professionals

                      Blog:The Top Six Ways to Get Value From Your CRM Deployment

                      Bill highlights the top 6 ways that customers can get extra value from their CRM deployments in 2010, and also cautions on 4 pitfalls that can sink any CRM deployment....

                      • For Chief Information Officer Professionals

                        Blog:Social Networks: Good Or Evil?

                        As we witness truly historic events in the Middle East brought about in part by citizens empowered by social networks, we are also seeing disturbing trends that may yet result in social networks...

                        • For Infrastructure & Operations Professionals

                          Blog:Is Open Source Virtualization Shooting Itself In The Foot?

                          In today's LinuxWorld session by Simon Crosby, CTO of XenSource, and shepherd of the Xen open source project made the contention that the open source community is holding itself back by not...

                          • For Infrastructure & Operations Professionals

                            Blog:RedHat Thinks Software Should Come In A Virtual Machine

                            Wouldn’t it be nice if the enterprise software world were on board with your server virtualization efforts? Imagine downloading the latest version of PeopleSoft or Crystal Reports in a virtual...

                            • For CMO Professionals

                              Report:Emerging Technologies For CMOs To Watch: Q3 2012

                              New Technologies Push The Boundaries Of Customer Engagement

                              CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

                              • Downloads: 896
                            • For Customer Insights Professionals

                              Blog:New Customer Insights Analyst Covering Marketing Technology

                              If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, "cloud" wars, et al., then I don’t blame you. The marketing...

                              • For Sales Enablement Professionals

                                Charts & Figures:Information Access Software Adoption

                                Small And Medium-Size Businesses Are Defying Gravity

                              • For Business Process Professionals

                                Blog:Trends in ETL Adoption

                                In this podcast, Rob discusses some of the preliminary findings from Forrester’s November 2009 Global ETL Online Survey. He also directs listeners to more of Forrester’s ETL research. ...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Mobile Investing Heats Up

                                  Most wealth management firms have gotten a pass on mobile, because the people with the most money – older Boomers and Seniors – are the ones least likely to use the mobile Web or mobile...

                                  • For Customer Insights Professionals

                                    Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

                                  • For CIO Professionals

                                    Charts & Figures:The Regional Divide In European ICT Purchases

                                    Tech Recession Extends Through 2013, At Least

                                  • For Infrastructure & Operations Professionals

                                    Blog:Amazon: Get Out Of The Data Center Business

                                    LinuxWorld — In the opening keynote today, the CTO of Amazon came on stage to talk about next generation data centers but stopped to draw attention to what he called "the elephant in the room." He...

                                    • For Chief Information Officer Professionals

                                      Blog:Key Considerations For SaaS Sourcing

                                      By Liz Herbert Software-as-a-service (SaaS) continues its rapid growth — becoming an increasingly strategic part of firms’ application portfolios. Firms are using SaaS across a wide range of...

                                      • For Marketing Leadership Professionals

                                        Blog:Jaap Favier to Brands: Don't Walk Alone

                                        Greetings from Forrester's EMEA consumer and finance forums in Barcelona!  We've just finished the first two speakers of the event:  Forrester's VP and Research Director, Jaap Favier and...

                                        • For Sourcing & Vendor Management Professionals

                                          Blog:When Planning To Drive Through A Desert – Make Sure Your Car Doesn’t Break!

                                          Imagine the following: You’re about to embark on a road trip through the desert. Anyone who loves living would put the car they rely on into a repair shop prior to starting this journey to make...