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Sharyn   Leaver

Sharyn Leaver

SVP, Research

Sharyn leads Forrester’s research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients drive customer-obsessed vision, strategy, and execution that drive growth. She leads the teams that support both the Forrester Research and Forrester | SiriusDecisions research portfolios.

Previous Work Experience

Prior to this role, Sharyn held various positions Forrester, most recently as the group director for the CMO, CIO, and customer experience roles focused on all aspects of leadership in the age of the customer — including customer-led strategic planning, operating models, and emerging technology selection and implementation. Sharyn started her career at Forrester as an analyst, focused on enterprise applications, business process management tools, and several emerging technologies in consumer-driven and manufacturing industries such as life sciences, healthcare, retail, and consumer products.

In addition, Sharyn was a key contributor to the development of the Forrester Wave™ methodology to help clients accurately assess key vendors in a given technology-focused market.

Before joining Forrester, Sharyn spent several years as a consultant and project manager for Clarkston Consulting, a full-service professional services firm. She was responsible for the delivery of vendor selection and implementation projects involving SAP and other enterprise resource planning applications, integration technology, and enterprise portals.

Education

Sharyn holds a BS in computer information systems technology from Purdue University and an MS in medical informatics from Northwestern University. 

Sharyn Leaver

SVP, Research

Sharyn leads Forrester’s research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients drive customer-obsessed vision, strategy, and execution that drive growth. She leads the teams that support both the Forrester Research and Forrester | SiriusDecisions research portfolios.

Previous Work Experience

Prior to this role, Sharyn held various positions Forrester, most recently as the group director for the CMO, CIO, and customer experience roles focused on all aspects of leadership in the age of the customer — including customer-led strategic planning, operating models, and emerging technology selection and implementation. Sharyn started her career at Forrester as an analyst, focused on enterprise applications, business process management tools, and several emerging technologies in consumer-driven and manufacturing industries such as life sciences, healthcare, retail, and consumer products.

In addition, Sharyn was a key contributor to the development of the Forrester Wave™ methodology to help clients accurately assess key vendors in a given technology-focused market.

Before joining Forrester, Sharyn spent several years as a consultant and project manager for Clarkston Consulting, a full-service professional services firm. She was responsible for the delivery of vendor selection and implementation projects involving SAP and other enterprise resource planning applications, integration technology, and enterprise portals.

Education

Sharyn holds a BS in computer information systems technology from Purdue University and an MS in medical informatics from Northwestern University. 

Sharyn Leaver's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: The Roadmap For Delivering Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    November 18, 2019 Laura Koetzle, Sharyn Leaver, Glenn O'Donnell

    To deliver on the promise of customer obsession, firms must pursue technology-driven innovation. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to your specific starting point in your IT transformation journey, the urgency with which you must change, and the level of difficulty you'll confront when making those changes. This report describes the steps that will help you chart your course to making transformation real. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Make Transformation Real With Technology-Driven Innovation

    The Vision Report In The IT Transformation Playbook

    September 19, 2019 Sharyn Leaver, Christopher Mines, Glenn O'Donnell

    We spend so much money on transformation, but it's not delivering the results we expect. Forrester research shows Customer Experience Index™ (CX Index) scores stagnating, productivity languishing, and "digital sameness" taking root. As customer demands and competitors' responses accelerate, CIOs need to 1) go faster and 2) innovate with technology. Read this report to learn how to pursue technology-driven innovation via four tried-and-true competencies. This is an update of a previously published report, "Maximize Business Value With Fast, Connected Technology"; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now to incorporate new research, data, and market trends.

  • For CMO Professionals

    REPORT: The Customer-Obsessed Enterprise

    Lead The Competition With A Clear Vision For Customer Obsession

    June 25, 2018 Keith Johnston, Sharyn Leaver

    Customer-obsessed firms already enjoy higher revenue growth, customer satisfaction, and employee satisfaction — and will prevail as the age of the customer intensifies. Forrester surveyed more than 1,000 executives in the US and Europe and conducted in-depth interviews with C-level execs to learn what practices firms use along their journey to becoming customer-obsessed enterprises and distinguish the common core of their success. This report details the strategic and operational reset that companies have to make to drive customer obsession.

  • For CIO Professionals

    REPORT: Top Five Imperatives To Win In The Age Of The Customer

    May 23, 2017 Sharyn Leaver

    Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking your company, systematically, to reorient each element toward the customer. The good news is that, done right, five key imperatives — many of which are likely already underway in your organization — can set you on the path toward customer obsession. This report outlines the why and how of these top executive-level imperatives.

  • For CIO Professionals

    REPORT: Predictions 2017: CIOs Push For Speed Amid Volatility

    October 31, 2016Matthew Guarini, Pascal Matzke, Sharyn Leaver

    Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves making key decisions that will help your company provide the necessary technology to win, serve, and retain customers. This report highlights Forrester's predictions for the evolving role of the CIO in 2017 and the trends that will drive this change.

View all of Sharyn Leaver's Research