Sheryl Pattek

VP, Executive Partner serving CMO PROFESSIONALS

Sheryl serves as Forrester’s CMO executive partner, working with CMOs, senior-level marketing executives, and their teams to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. As a strategic adviser, she plays the role of “on-call expert,” providing her clients with an objective, external viewpoint to tackle their toughest challenges and capitalize on market opportunities as quickly as possible.

Sheryl works across all of Forrester, bringing research, advisory, consulting, events, and data services together with her marketing expertise to provide the insights CMOs need to successfully navigate and win in the age of the customer.  Key challenge areas she helps CMOs confront include: developing and implementing a customer-obsessed operating model, driving digital transformation and innovation, and constructing go-to-market digital and offline strategies based on customer insights.

Sheryl has been named "CMO Whisperer" and "One of 18 People in Marketing You May Not Know . . . but Should," as well as “one of the thirty most influential women in marketing technology.” She is also a recipient of a PRTech Award honoring leading minds of PR, marketing, technology, and media.

Previous Work Experience

Sheryl formerly served as vice president, principal analyst on Forrester's CMO research team. In this role, she helped Forrester clients become customer-obsessed by developing customer-insight-based go-to-market strategies that span both digital and traditional channels.

Sheryl has over 30 years of experience leading global marketing organizations for both Fortune 500 and early-stage companies in the logistics, transportation, software, software-as-a-service (SaaS), technology, and telecommunications industries.

Education

Sheryl received her B.A. and M.S. in communications from the University of New Mexico.

Sheryl Pattek's Research

  • For CMO Professionals

    Report: The Evolved CMO In 2016

    Forrester and Heidrick & Struggles fielded a global survey of 275 CMOs in Q4 2015 to better understand the role's evolution and the keys for future success. Collaborating closely with John M. Ab...

  • For CMO Professionals

    Report: How To Build A Strong B2B Brand Experience

    As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on...

  • For CMO Professionals

    Report: A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO

    The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most k...

  • For CIOs

    Report: A Customer-Obsessed Operating Model Demands A Close Partnership With Your CMO

    The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. However, it requires changes across the executive team th...

  • For CMO Professionals

    Report: The New Roles That Will Power Your Marketing Operating System

    As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full custome...

  • For CMO Professionals

    Report: Brand Experience Redefines Brand Management

    In the age of the customer, CMOs battle to build their brands with distracted, technology-empowered consumers who have as much to say about what the brand stands for as the organization does. In...

  • For CMO Professionals

    Report: Chart A New Course For A Connected Brand Experience

    As brand and customer experience become intertwined, brand building must move beyond the purview of just the marketing department to become an organizationwide effort. To respond, CMOs require a...

  • For CMO Professionals

    Report: How To Build A Strong B2B Brand Experience

    As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on...

  • For CMO Professionals

    Report: Rethink Marketing In The Customer's Context

    Business-to-business (B2B) marketers must face a new reality: Customers seek a range of inputs as they embark on solving business needs. Some executives prefer vendors that can create and delive...

  • For CMO Professionals

    Report: Evaluate Marketing's Customer Life-Cycle Maturity

    The world your customers live in is complex — a maze of media, devices, conversations, and interactions. Making a connection between your customers and your brand means finding new ways to stand...

View all of Sheryl Pattek's Research

Clients who work with Sheryl Pattek also work with: