Sheryl Pattek

Vice President, Executive Partner serving CMO PROFESSIONALS

Sheryl Pattek is an accomplished marketing expert with over 30 years of global experience leading marketing organizations for both Fortune 500 and early-stage companies in the logistics, transportation, software, software-as-a-service (SaaS), technology and telecommunications industries.

Her career as a CMO and marketing leader has touched every aspect of marketing management including strategic planning, brand, product and customer relationship management (CRM); lead generation, marketing automation, sales operations, content, and digital marketing strategies. She is also well versed in customer analytics, customer retention and loyalty, and the importance of delivering a positive and comprehensive customer experience.

Previous Work Experience

Prior to leading the CMO Executive Program, Sheryl served as VP, Principal Analyst on Forrester's CMO research team for three years. In this role, Sheryl helped Forrester clients become customer obsessed by developing customer insight based go-to-market strategies that span both digital and traditional channels.

Sheryl is a sought-after speaker for industry and internal company events in her Forrester and non-Forrester roles. She is a well-regarded speaker and moderator at such venues as Forbes CMO Summit, Ad Age MarTec Conference, The CMO Club, CMO Exchange, Argyle CMO Conferences, Direct Marketing Association Executive Summit, Dell World, and Marketing Operations Executive Summit.

Sheryl is based in NYC and serves CMO clients in the US and Canada.

Education

Sheryl received her B.A. and M.S. in communications from the University of New Mexico.

Sheryl Pattek's Research

  • For CMO Professionals

    Report: Brand Experience Redefines Brand Management

    In the age of the customer, CMOs battle to build their brands with distracted, technology-empowered consumers who have as much to say about what the brand stands for as the organization does. In...

    • Downloads: 1464
  • For CMO Professionals

    Report: Chart A New Course For A Connected Brand Experience

    As brand and customer experience become intertwined, brand building must move beyond the purview of just the marketing department to become an organizationwide effort. To respond, CMOs require a...

    • Downloads: 1150
  • For CMO Professionals

    Report: Rethink Marketing In The Customer's Context

    Business-to-business (B2B) marketers must face a new reality: Customers seek a range of inputs as they embark on solving business needs. Some executives prefer vendors that can create and delive...

    • Downloads: 1138
  • For CMO Professionals

    Report: Evaluate Marketing's Customer Life-Cycle Maturity

    The world your customers live in is complex — a maze of media, devices, conversations, and interactions. Making a connection between your customers and your brand means finding new ways to...

    • Downloads: 965
  • For CMO Professionals

    Report: 2013 B2B CMO Imperatives

    Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must w...

    • Downloads: 1144
View all of Sheryl Pattek's Research

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