Sizing Up The Fastest Growing Software Markets: 2015 And Beyond

It should come as no surprise that we're in the midst of another massive platform shift in enterprise software. Applications must scale to millions, if not billions, of connected devices, all while providing a rich and seamless user experience. Software is now a means to differentiation within every single industry.

To meet the rising expectations, progressive CIOs, CMOs, and CTOs are focusing spending efforts on modern software platforms.

In this Webinar, Michael Yamnitsky discusses the key trends driving growth in the software market, and introduces Forrester's latest product offering, BT ForecastView, aimed at helping software vendors identify and assess new market opportunities.

Agenda:

• What are the macro trends shaping growth in the software market?
• How do these trends translate into spending patterns at enterprises?
• What are Forrester's latest offerings to help software vendors navigate spending trends?

Key takeaways:

• CIOs focus spending efforts on the platforms connecting digital touch points with systems of record.
• Cloud security, advanced analytics, API management, and modern commerce platforms are some of the fastest growing segments within enterprise software.  
• BT ForecastView is a new Forrester product offering that helps growing software companies identify and assess new market opportunities.

Vendors mentioned:

3scale, Accenture, Apigee, Axway, CA Technologies, CipherCloud, Cloudlock, Conjur, Demandware, eBay, HP, IBM, Intel, Microsoft, Mulesoft, Oracle, SAP, SOA Software, Software AG, Skyhigh Networks, Tibco, Torry Harris, and WSO2