Smartphones & Mobile Phones

Smartphone users exhibit strong personal preference for their device: 75% want their selected model rather than one chosen by their organization. This means IT has to adapt and adopt multiple platforms and business apps to support the variety of devices in use.

Latest Research

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)

    ForecastView Document

    January 30, 2019 Meenakshi Tiwari, Sanjeev Kumar

    Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4% in 2009. Our forecast details the global mobile, smartphone, and tablet installed base and subscriber data across 53 countries. It includes data on business-owned smartphone subscribers, subscribers by operating system (2011 to 2018 only), and handset ownership by age. This data set provides historical data back to 2009 plus a five-year forecast.

  • For CIO Professionals

    REPORT: The Future Of Enterprise Computing

    Driving Employee Experience Improvements Requires A Long-Term Vision Of Devices And Apps

    January 18, 2019 J. P. Gownder, Andrew Hewitt

    In 2007, Forrester predicted that the PC market would grow beyond its then-standard two-form factors (laptops and desktops) — a prediction that came true and redefined enterprise and consumer computing. Today, CIOs seek a viewpoint on what enterprise computing devices, apps, and services will drive improvements in employee experience (EX), higher employee engagement, and easy access to automation and AI. This report offers a future vision of the evolving landscape and specific predictions for the next decade.

  • For Infrastructure & Operations Professionals

    REPORT: Industry Spotlight: Improving Employee Mobility In Financial Services

    Do Right By Your Regulations, But Don't Forget About Employee Experience

    November 1, 2018 Andrew Hewitt

    Mobile infrastructure and operations (I&O) teams in financial services firms face the daunting task of creating productive mobile experiences for employees while also navigating the unique security and compliance requirements of their industry. All too often, financial services teams commit too heavily to compliance at the expense of employee productivity. This report helps lay a baseline for regulatory compliance and suggests ways that I&O teams can improve mobile experience for certain groups.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

    August 1, 2018 Julie A. Ask, Gina Fleming, Adrian Chapman, Nicholas Chao, Mike Chirokas

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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