Smartphones & Mobile Phones

Smartphone users exhibit strong personal preference for their device: 75% want their selected model rather than one chosen by their organization. This means IT has to adapt and adopt multiple platforms and business apps to support the variety of devices in use.

Latest Research

  • For Infrastructure & Operations Professionals

    REPORT: The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work

    February 13, 2018 J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices like PCs, tablets, and smartphones to emerging devices like wearables and smart glasses to powerful new software like artificial intelligence (AI) and intelligent agents. To successfully augment employees with technologies, you must first understand the terrain and best practices, which this report reveals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    November 8, 2017 Julie A. Ask, Jeffrey S. Hammond, Thomas Husson, Michael Facemire

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. This report outlines the mobile trends that development teams and digital business leaders should look for in 2018.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For Infrastructure & Operations Professionals

    REPORT: Everyday Technology Choices For A Better Employee Experience

    Design Effective Workforce Strategies For Laptops, Tablets, Smartphones, And Beyond

    September 26, 2017 J. P. Gownder

    Having the right tools to do the job is a prerequisite to empowering a positive employee experience. Yet, too often, organizations still neglect the everyday technologies that employees use, relying on outdated devices and software and feeling constrained by budgets. Infrastructure and operations (I&O) leaders should read this report to learn how to turbocharge employee experience, which will lead to top-line revenue growth for their firms.

  • For CIO Professionals

    REPORT: Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time

    September 25, 2017 Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the prospects of major shifts in US fiscal and tax policies diminished, economic growth has strengthened in many countries. In response, tech spending will also improve, driven by a focus on business technologies to win, serve, and retain customers, expanded cloud options, and more investment in analytics. This report helps CIOs set their priorities in this improving environment.

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