Smartphones & Mobile Phones

Smartphone users exhibit strong personal preference for their device: 75% want their selected model rather than one chosen by their organization. This means IT has to adapt and adopt multiple platforms and business apps to support the variety of devices in use.

Latest Research

  • For Infrastructure & Operations Professionals

    REPORT: Industry Spotlight: Improving Employee Mobility In Financial Services

    Do Right By Your Regulations, But Don't Forget About Employee Experience

    November 1, 2018 Andrew Hewitt

    Mobile infrastructure and operations (I&O) teams in financial services firms face the daunting task of creating productive mobile experiences for employees while also navigating the unique security and compliance requirements of their industry. All too often, financial services teams commit too heavily to compliance at the expense of employee productivity. This report helps lay a baseline for regulatory compliance and suggests ways that I&O teams can improve mobile experience for certain groups.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

    August 1, 2018 Julie A. Ask, Gina Fleming, Adrian Chapman, Nicholas Chao, Mike Chirokas

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

  • For Infrastructure & Operations Professionals

    REPORT: Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies

    May 10, 2018 Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to embrace bring-your-own-device (BYOD) or a corporate-owned strategy isn't simple and involves examining many factors, including upfront hardware and software costs, security, and the impact on employee experience. This report uses Forrester's Total Economic Impact (TEI) methodology to demonstrate the impact of BYOD on a corporate-owned environment.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document

    April 9, 2018 Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue to show double-digit compound annual growth rates, contributing to half of the overall online retail sales growth by 2022. This forecast details mobile and tablet commerce from 2010 to 2022, with detailed data available from 2016 across 26 product categories.

View all research

Analysts Who Cover Smartphones & Mobile Phones

View all related analysts