Smartphones & Mobile Phones

Smartphone users exhibit strong personal preference for their device: 75% want their selected model rather than one chosen by their organization. This means IT has to adapt and adopt multiple platforms and business apps to support the variety of devices in use.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For Infrastructure & Operations Professionals

    REPORT: Everyday Technology Choices For A Better Employee Experience

    Design Effective Workforce Strategies For Laptops, Tablets, Smartphones, And Beyond

    September 26, 2017 J. P. Gownder

    Having the right tools to do the job is a prerequisite to empowering a positive employee experience. Yet, too often, organizations still neglect the everyday technologies that employees use, relying on outdated devices and software and feeling constrained by budgets. Infrastructure and operations (I&O) leaders should read this report to learn how to turbocharge employee experience, which will lead to top-line revenue growth for their firms.

  • For CIO Professionals

    REPORT: Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time

    September 25, 2017 Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the prospects of major shifts in US fiscal and tax policies diminished, economic growth has strengthened in many countries. In response, tech spending will also improve, driven by a focus on business technologies to win, serve, and retain customers, expanded cloud options, and more investment in analytics. This report helps CIOs set their priorities in this improving environment.

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017 Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document

    September 6, 2017 Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both retail and travel. In 2016, 34% of online sales in travel and retail took place via mobile or tablet; this will increase to 47% by 2022.This forecast details mobile and tablet online sales growth across 22 product categories and across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from mobile and tablet for each product category.

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