Smartphones & Mobile Phones

Smartphone users exhibit strong personal preference for their device: 75% want their selected model rather than one chosen by their organization. This means IT has to adapt and adopt multiple platforms and business apps to support the variety of devices in use.

Latest Research

  • For Infrastructure & Operations Professionals

    REPORT: Build The Business Case For BYOD

    The Total Economic Impactâ„¢ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies

    May 10, 2018 Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to embrace bring-your-own-device (BYOD) or a corporate-owned strategy isn't simple and involves examining many factors, including upfront hardware and software costs, security, and the impact on employee experience. This report uses Forrester's Total Economic Impact (TEI) methodology to demonstrate the impact of BYOD on a corporate-owned environment.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document

    April 9, 2018 Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue to show double-digit compound annual growth rates, contributing to half of the overall online retail sales growth by 2022. This forecast details mobile and tablet commerce from 2010 to 2022, with detailed data available from 2016 across 26 product categories.

  • For B2C Marketing Professionals

    REPORT: The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

    April 5, 2018 James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

  • For Customer Experience Professionals

    REPORT: Virtual Reality In 2018: Not A Customer Reality

    Our Top Five Takeaways For CX Pros About VR At Mobile World Congress

    March 27, 2018 Jennifer Wise

    Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX) professionals. This report brings you our top five takeaways for navigating VR technology and refining your content and experience design strategy.

  • For Infrastructure & Operations Professionals

    REPORT: The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work

    February 13, 2018 J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices like PCs, tablets, and smartphones to emerging devices like wearables and smart glasses to powerful new software like artificial intelligence (AI) and intelligent agents. To successfully augment employees with technologies, you must first understand the terrain and best practices, which this report reveals.

View all research

Analysts Who Cover Smartphones & Mobile Phones

View all related analysts

Charts & Figures

View All

Related Topics