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Social technologies have emerged as a critical tool for Consumer Product Strategy (CPS) Professionals. We define social co-creation as the use of social technologies to involve consumers directly, and in some cases repeatedly, in the product creation or innovation process. In this teleconference, we discuss how social co-creation gives CPS Professionals the ability to embrace consumers and leverage their insight to improve existing products or create new ones.
We believe that social co-creation is poised to explode. Most companies already use social media, and many are becoming more socially mature — which opens the door for incorporating social media tools into product development. And, if you're wondering whether consumers are interested in participating, the answer is, yes — 61% of US online adults in a recent survey are "willing co-creators" — but there are a few caveats to be aware of.
One of the best ways to understand the value behind social co-creation is to understand how other companies are using it. We close the session by talking through our taxonomy of social co-creation engagements and providing vivid real-world examples of each.
Agenda:
Vendors mentioned: Communispace, eYeka, Hyve, jovoto, Passenger, PROMISE Technology, Salesforce.com
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Social technologies have emerged as a critical tool for consumer product strategy (CPS) professionals. Social co-creation gives CPS professionals the ability to embrace consumers and leverage their insight to improve existing products or create new ones.
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