Why Read This
The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and behavior changes, social networks are becoming a frequently used mobile channel. If you're already using Facebook and Twitter for marketing purposes, your content is likely reaching your mobile fans and followers. Interactive marketers should evaluate how well their current social marketing initiatives reach mobile social customers and then decide on a mobile social strategy that aligns with established business goals and objectives.