Forrester : Social Media

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

For all Roles

For Application Development & Delivery Professionals
Report: Gain A Competitive Advantage Through Enterprise Collaboration
July 3, 2017Art Schoeller
Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration strategy engages employees and connects...
For B2C Marketing Professionals
Report: Social Livestreaming Success Requires A Video Strategy
June 29, 2017Jessica Liu
The introduction of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness and unproven track recor...
For B2C Marketing Professionals
Report: The State Of Consumers And Technology: Benchmark 2017, US
June 28, 2017Gina Fleming
This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer Technogra...
For B2C Marketing Professionals
Report: Bridge The Divide Between Social Marketing And Compliance
June 22, 2017Erna Alfred Liousas, Nick Hayes
Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face e...
For B2C Marketing Professionals
Report: The Forrester Wave™: Social Media Management Solutions, Q2 2017
June 12, 2017Erna Alfred Liousas, Jessica Liu
In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce...