Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.


  • For all Roles
  • For Marketing Leadership Professionals

    Report: Executive Q&A: How To Staff An Effective Social Marketing Team In Asia Pacific

    As marketing professionals in Asia Pacific scale, mature, and optimize their social marketing efforts, they struggle with organizational challenges, often in the form of rigid processes and reso...

    • Downloads: 26
  • For Customer Insights Professionals

    Report: Brief: Be A Social Data Extrovert

    Customer insights (CI) professionals have looked at social data to answer their customer questions for about 10 years, but at most organizations, social insights continue to live exclusively in ...

    • Downloads: 67
  • For Security & Risk Professionals

    Report: Market Overview: Social Media Archiving

    Disruptive technology trends such as mobile, social, and cloud wreak havoc on information governance. Many compliance professionals still struggle to meet archiving and eDiscovery requirements w...

    • Downloads: 68
  • For Application Development & Delivery Professionals

    Report: Brief: Take Social Customer Service Beyond Your Own Walled Garden

    The modern consumer uses social media to communicate with family, friends, as well as companies. In response, companies have increased their investment in social media as a customer support chan...

    • Downloads: 72
  • For CIOs

    Report: CIOs: Master The Hiring Game

    Technology and social media have dramatically changed high-tech recruiting. The combination of a hot job market, mobile devices, company websites, job boards, and other factors has deluged emplo...

    • Downloads: 63
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Analysts who cover Social Media