Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.


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  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Social Insurance

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that...

  • For B2C Marketing Professionals

    Report: Benchmarking Social Marketing Efforts In Asia Pacific In 2015

    B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key in...

    • Downloads: 41
  • For Customer Experience Professionals

    Report: Social Businesses Excel At Customer Experience

    Customer experience (CX) ecosystems change rapidly. To help their businesses keep pace, CX leaders must help their companies share information and expertise with customers and partners — the hal...

    • Downloads: 80
  • For B2C Marketing Professionals

    Report: The State Of Consumers And Technology: Benchmark 2015, Canada

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. ...

    • Downloads: 12
  • For B2C Marketing Professionals

    Report: Benchmarking Social Marketing Efforts In China In 2015

    B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report bench...

    • Downloads: 36
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Analysts who cover Social Media