Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.


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  • For B2C Marketing Professionals

    Report: Forrester Research Social Media Forecast, 2015 To 2020 (Asia Pacific)

    Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast — Australia, China, India, Japan, and South Korea — is expected to reac...

    • Downloads: 1
  • For Customer Insights Professionals

    Report: You Are Missing Social Content

    Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the socia...

    • Downloads: 118
  • For B2C Marketing Professionals

    Report: Master The Next Wave Of Social

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign ...

    • Downloads: 2301
  • For B2B Marketing Professionals

    Report: How To Design Communities For B2B Marketing

    There is tremendous opportunity for B2B marketers to deploy online communities that help decision-makers discover, explore, and engage with their company. But many find it challenging to craft a...

    • Downloads: 119
  • For Customer Insights Professionals

    Report: Implement Effective Social Listening Capabilities In China

    Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteris...

    • Downloads: 45
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Analysts who cover Social Media