Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

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  • For Security & Risk Professionals

    Report: Four Ways Cybercriminals Exploit Social Media

    Sophisticated social engineering, efficient data reconnaissance, software exploits, targeted spearphishing, account takeovers, spam — this is just a small sample of how cybercriminals and other ...

    • Downloads: 74
  • For Customer Insights Professionals

    Report: The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review th...

    • Downloads: 10
  • For B2C Marketing Professionals

    Report: Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

    Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report: Forrester Data Social Media Forecast, 2016 To 2021 (US)

    Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segm...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report: Forrester Research Social Media Forecast, 2016 To 2021 (Global)

    Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and bett...

    • Downloads: 1
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Analysts who cover Social Media