Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

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  • For B2C Marketing Professionals

    Report: Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

    Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

    • For B2C Marketing Professionals

      Report: Forrester Data Social Media Forecast, 2016 To 2021 (US)

      Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segm...

      • Downloads: 1
    • For B2C Marketing Professionals

      Report: Forrester Research Social Media Forecast, 2016 To 2021 (Global)

      Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and bett...

      • For B2C Marketing Professionals

        Report: Follow 10 Steps To Successful Social Intelligence Measurement

        The speed, size, and complexity of social media data trap most companies into chasing yesterday's online buzz while seldom proactively analyzing its content. Because social data generates rich q...

        • Downloads: 1041
      • For B2C Marketing Professionals

        Report: Brief: How To Make Social Media Data Actionable

        Social media provides B2C marketing professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. Forrester created a framework that helps market...

        • Downloads: 2760
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      Analysts who cover Social Media