Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

2 results in Everything

  • Media Mix
  • Julie A. Ask
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Messaging Apps Command High Minutes Of Usage

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile's Trojan Horse: The Messaging Platform

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

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