Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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77 results in Everything

  • Past 12 months
  • Thomas Husson
  • For B2C Marketing Professionals

    Blog:Beacon Marketing: Be Wary Of The Hype

    Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

    • For B2C Marketing Professionals

      Charts & Figures:From Mobile-First To Mobile As A Catalyst For Business Transformation

    • For B2C Marketing Professionals

      Report:Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

      Run On Smartphones Before You Walk On Smartwatches

      Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

      • Downloads: 110
    • For B2C Marketing Professionals

      Blog:What To Expect From Berlin's IFA And From Apple's Upcoming Announcements

      Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display? What about the new Samsung Galaxy Note 4, to be announced at Unpacked on September 3? And will the new...

      • For B2C Marketing Professionals

        Report:The New Mobile Mind Shift Index: Global

        Global Consumer Technographics®

        Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

        • Downloads: 62
      • For B2C Marketing Professionals

        Report:The Future Of Mobile Wallets Lies Beyond Payments

        Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

        Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

        • Downloads: 655
      • For B2C Marketing Professionals

        Charts & Figures:Organize For Continuous Improvement

      • For B2C Marketing Professionals

        Charts & Figures:Get Ready To Work With The Rest Of Your Organization To Improve Mobile Experiences

        Organization: The Mobile Marketing Playbook

      • For B2C Marketing Professionals

        Blog:Key Takeaways From Mobile World Congress 2015

        This year’s Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Let’s face it: MWC, unlike...

        • For B2C Marketing Professionals

          Blog:Mobile-First Will Not Be Enough

          The global mobile revolution is still in its early stages! Forrester forecasts that there will be nearly 3.5 billion individual smartphone users among more than 5 billion individual mobile...

          • For B2C Marketing Professionals

            Charts & Figures:Tracking Customers Across Channels Still Challenges Companies

            Performance Management: The Mobile Marketing Playbook

          • For B2C Marketing Professionals

            Blog:Mobile’s Untapped Value Is In Contextual Data

            As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely...

            • For B2C Marketing Professionals

              Charts & Figures:Trust Is A Key Enabler Of Mobile Wallet Adoption

              Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

            • For Customer Insights Professionals

              Report:Brief: When Customers Take Control

              Leverage Contextual Privacy To Keep Your Competitive Edge

              In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services...

              • Downloads: 119
            • For B2C Marketing Professionals

              Blog:Build Trust Or Die

              Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends and relatives than marketing campaigns. That’s why it matters...

              • For B2C Marketing Professionals

                Report:Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

                Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities

                On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

                • Downloads: 162
              • For B2C Marketing Professionals

                Report:Become Agile To Improve Your Mobile Approach

                Continuous Improvement: The Mobile Marketing Playbook

                By now, most marketing leaders have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several...

                • Downloads: 414
              • For B2C Marketing Professionals

                Charts & Figures:Global Smartphone And Tablet Forecast, 2014 To 2019

                Marketers Must Shift From Being "Mobile-First" To Mastering Mobile Moments

              • For B2C Marketing Professionals

                Report:Mobile's Untapped Value Is In Contextual Data

                Why Contextual Data Will Improve Your Marketing Beyond Mobile

                As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely...

                • Downloads: 300
              • For B2C Marketing Professionals

                Blog:Mobile Leaders Will Break Away From Laggards In 2015

                Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet has a technology forced...

                • For B2C Marketing Professionals

                  Charts & Figures:Dedicated Mobile Resources Are Scarce

                  Organization: The Mobile Marketing Playbook

                • For B2C Marketing Professionals

                  Charts & Figures:An IDEA Team Designs, Builds, And Runs Each Mobile Project

                • For B2C Marketing Professionals

                  Blog:Invest In Analytics To Meet Your Mobile Objectives

                  A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...

                  • For B2C Marketing Professionals

                    Report:Predictions 2015: Most Brands Will Underinvest In Mobile

                    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

                    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...

                    • Downloads: 499
                  • For B2C Marketing Professionals

                    Charts & Figures:A Minority Of Marketers Leverage Mobile Analytics Beyond Mobile

                    Why Contextual Data Will Improve Your Marketing Beyond Mobile