Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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16 results in Reports

  • Video & Teleconferencing
  • For B2B Marketing Professionals

    Report:Improve Sales Hiring With Better Use Of Technology And Analytics

    To keep pace with the growing expectations of executive decision-makers and other people involved in buying business products and services, sales enablement professionals must improve their capacity...

    • Downloads: 136
  • For CIO Professionals

    Report:How Smart Companies Take Advantage Of Smart Meeting-Room Technology

    New Tools Optimize Meeting-Room Utilization And Promote Effective Collaboration

    In a world of smartphones, smart cars, smart buildings, and smart cities, how do touchscreen, mobile, sensor, big data, and other smart technologies apply to the conference room? Although technology...

    • Downloads: 285
  • For CIO Professionals

    Report:The Forrester Wave™: Desktop Videoconferencing, Q3 2013

    Microsoft Leads, Followed By Avaya, Cisco Systems, And Vidyo

    There are four major categories of desktop videoconferencing solutions: consumer applications, unified communications (UC) clients, video pure plays, and webconferencing. In Forrester's 60-criteria...

    • Downloads: 683
  • For Infrastructure & Operations Professionals

    Report:Get Organized To Stop The Communications And Collaboration Infrastructure Civil War

    In the American Civil War, many combatants on both sides had attended the US Military Academy at West Point as cadets. The war pitted not only brother against brother but also cadet against cadet,...

    • Downloads: 486
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

    Cisco And Polycom Lead, Followed By Vidyo, Avaya, Blue Jeans, And Lifesize

    In Forrester's 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco...

    • Downloads: 544
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

    The Technology Arrives, But Does It Improve The Customer Experience?

    Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

    • Downloads: 483
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:Brief: Don't Ignore 4K Like You Did 3D

    4K Streaming Will Become The Norm, So Start Planning Now

    4K isn't just a marketing play to sell more displays like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all video....

    • Downloads: 92
  • For CIO Professionals

    Report:Forrester's Videoconferencing Strategy Framework

    The business value of videoconferencing is changing as organizations move beyond justifying the technology based on travel avoidance to enhancing collaboration and improving business outcomes. As...

    • Downloads: 370
  • For CIO Professionals

    Report:The Immediate Future Of Enterprise Video

    As online video explodes and employees bring their personal tech experiences to work, Forrester sees an uptick in questions from companies interested in engaging employees with video for corporate...

    • Downloads: 358
  • For Application Development & Delivery Professionals

    Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

    Online Video And Chat Prove Increasingly Important

    In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

    • Downloads: 343
  • For CIO Professionals

    Report:Pick The Right Webcasting Tool To Drive Customer Or Employee Engagement

    Between webcasting, webconferencing, and videoconferencing tools, the market for delivering slide presentations to a live audience is full of substitutes. Different products vary in their scalability...

    • Downloads: 198
  • For CIO Professionals

    Report:Best Practices When Evaluating Software For Online Meetings

    Lessons Learned From Client Reference Interviews

    Forrester recently completed two Forrester Wave™ evaluations of the leading products for webconferencing and desktop videoconferencing. As part of these evaluations, we interviewed more than 60...

    • Downloads: 153
  • For Application Development & Delivery Professionals

    Report:Top 10 Strategies To Successfully Implement Video Platforms And Webcasting

    Lessons Learned From Forrester Wave™ Evaluation Customer References

    Firms buy video platforms and webcasting solutions in order to make video creation and consumption easily accessible throughout their organization. But they often flounder with implementations. To...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

    Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences

    In Forrester's 24-criteria evaluation of enterprise video platform and webcasting vendors, we identified the 16 most significant providers — BrightTalk, Cisco, InXpo, Kaltura, Kontiki, Kulu...

    • Downloads: 570