Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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42 results in Reports

  • Peter Sheldon
  • For Application Development & Delivery Professionals

    Report:More Than Hype: Determining When To Use Responsive Web Design

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 522
  • For eBusiness & Channel Strategy Professionals

    Report:US Commerce Platform Technology Forecast, 2014 To 2019

    ForecastView Document

    We forecast that the market for commerce technology will almost double by 2019, with growth coming on the back of more than five years of rampant commerce technology replatforming as online retailers...

    • Downloads: 17
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Business

    Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

    • Downloads: 674
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 390
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Technology Investment And Platform Trends — 2013

    Few retail CEOs get far into their quarterly earning calls these days without mentioning the phenomenal quarterly growth of their online revenues, mobile adoption, and omnichannel performance....

    • Downloads: 932
  • For eBusiness & Channel Strategy Professionals

    Report:It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

    eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...

    • Downloads: 298
  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Online Retailer Should "Ship-From-Store"

    Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

    Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

    • Downloads: 529
  • For eBusiness & Channel Strategy Professionals

    Report:Retool Your Operations To Enable Store Fulfillment

    Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

    Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:Streamline Localization With Language Service Provider Offerings

    Market Overview: Language Service Providers 2013

    This report, originally written for eBusiness professionals, is relevant to application development and delivery (AD&D) teams charged with website globalization and localization. AD&D teams need to...

    • Downloads: 118
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: eCommerce Fraud Management Solutions, 2014

    Selecting A Fraud Management Partner For Your eCommerce Needs

    eBusiness professionals are responsible for the profitability of the online channel, and secure and efficient transactions are absolutely essential to eCommerce profitability. As eCommerce grows...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for their...

    • Downloads: 70
  • For eBusiness & Channel Strategy Professionals

    Report:Canadian Online Retail Forecast, 2013 To 2018

    Canadian Online Retail Will Reach $34 Billion By 2018

    Online retail in Canada is finally on the move, outpacing sales growth at traditional stores and playing a critical role in the transformation of the nation's retail landscape. With Canadian online...

    • Downloads: 408
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Demandware Gears Up To Enter The Store

    Demandware's Acquisition Of Tomax Accelerates In-Store Ambitions, But Retailers Will Likely Take A "Wait and See" Approach

    Demandware announced on January 12 its intent to the acquire Tomax, a Salt Lake City-based provider of point-of-service (POS), store operations, and merchandising solutions, a decision that will...

    • Downloads: 76
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 355
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Full-Service eCommerce Solutions

    Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand...

    • Downloads: 163
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2C Commerce Suites, Q1 2015

    In A Maturing Solution Category, Discerning The Differences Between The Leading Vendors Is Becoming Increasingly Difficult

    In Forrester's 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware,...

    • Downloads: 495
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

    These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

    The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

    • Downloads: 744
  • For eBusiness & Channel Strategy Professionals

    Report:Adobe Wades Waist Deep Into The Commerce Market

    Adobe Broadens Its Commerce Partnerships To Deepen The Appeal Of Adobe Experience Manager (AEM) In Commerce Deals

    Over the past six months, Adobe has been making efforts to become a pivotal and potentially disruptive player in the already mature commerce platform market. At the heart of this strategy lies the...

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 514
  • For eBusiness & Channel Strategy Professionals

    Report:Polishing Up Your Products — Why PIM Really Matters

    Telling A Consistent And Engaging Product Story Is Imperative

    For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data, but...

    • Downloads: 168
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 473
  • For Application Development & Delivery Professionals

    Report:Build Responsive Web Transactions — Your Testing Teams Will Thank You

    Rejuvenate Online Transactional Experiences With Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver...

    • Downloads: 90
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

    IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

    • Downloads: 721
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 547
  • For Application Development & Delivery Professionals

    Report:Understand Business Needs For Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and...

    • Downloads: 307