Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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10 results in Reports

  • Peter Sheldon
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 138
  • For eBusiness & Channel Strategy Professionals

    Report:US Commerce Platform Technology And Services Forecast, 2014 To 2019

    US Commerce Technology Spending Will Nearly Double To $2.1 Billion By 2019

    We forecast that the market for commerce technology will almost double from $1.2 billion in 2014 to $2.1 billion by the end of the decade in the US alone. Spend by eBusiness groups on associated...

    • Downloads: 329
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Commerce Suites, Q2 2015

    The Eight Vendors With A Focused Strategy And Mature Solution For B2B Commerce

    In Forrester's 88-criteria evaluation of B2B commerce suite vendors, we identified the eight most significant providers in the category — CloudCraze, eBay Enterprise (Magento), hybris (an SAP...

    • Downloads: 237
  • For Application Development & Delivery Professionals

    Report:Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for their...

    • Downloads: 141
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Commerce Solutions For Digital Products And Services, 2015

    Supporting Digital Business Models Requires Flexible Platforms

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 234
  • For eBusiness & Channel Strategy Professionals

    Report:How Ready Is Your Commerce Platform For Responsive Web?

    An Analysis Of The Leading Commerce Suite Vendors' Responsive Web Maturity

    Delivering optimized commerce experiences across an increasingly diverse landscape of mobile, tablet, and desktop browsers is now an imperative for eBusiness teams. Responsive web design (RWD) has...

    • Downloads: 171
  • For eBusiness & Channel Strategy Professionals

    Report:Why Consumers And Retailers Alike Are Embracing Reserve-And-Collect

    Store pickup is a tried-and-true form of fulfillment for omnichannel retailers but not all store pickup programs were created equal. In fact, today there are fundamental differences in programs...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Full-Service eCommerce Solutions

    Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand...

    • Downloads: 392
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Going, Going, Gone — eBay Auctions Off eBay Enterprise

    What The Sale Of eBay's Enterprise Unit Means For eBusiness Leaders

    Since January 2015, when eBay announced it would divest its eBay Enterprise division, the firm has been on a roadshow with potential buyers. Yesterday, eBay announced that it had entered into an...

    • Downloads: 55
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Oracle Commerce Gets The Cloud Treatment

    Part New, Part Old — Oracle's Commerce Cloud Represents A Credible New Platform Option For SaaS-Oriented eBusiness Teams

    For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. As of March 2015, the new...

    • Downloads: 98