Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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358 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Portfolio Assessment: Tool

    Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report:Brief: Go Beyond Crash Analytics To Drive Your Mobile Application Success

    Mobile enablement is a key enabler for digitalizing your business. And as mobile applications become an important channel to your digital business success, you can't release an app into the wild and...

    • Downloads: 90
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 208
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter...

    • Downloads: 242
  • For Enterprise Architecture Professionals

    Report:Brief: Why Enterprise Architecture And Customer Experience Teams Need Each Other

    Customer experience (CX) professionals trying to change their organization's operations to deliver sustainable CX improvements will eventually hit a wall when the size and scope of change becomes too...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Business Case: The Customer Experience Ecosystem Playbook

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data or information-as-a-service? Are columnar databases also...

    • Downloads: 536
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 359
  • For Enterprise Architecture Professionals

    Report:Data Technology Pathfinder

    Landscape: The Data Management Playbook

    To meet more complex business data demands and the increased variety, velocity, and volume of data, enterprise architecture (EA) professionals need to modernize their firms' data management...

    • Downloads: 1033
  • For Enterprise Architecture Professionals

    Report:How To Make A Business Case For Data Investment

    Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of...

    • Downloads: 577
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    When firms initiate enterprise architecture (EA) programs — or, more commonly, when they relaunch unsuccessful ones — EA leaders must decide what resources they need and how to organize...

    • Downloads: 725
  • For Enterprise Architecture Professionals

    Report:Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience, operations, marketing, sales, service, and finance. A data...

    • Downloads: 795
  • For Enterprise Architecture Professionals

    Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

    It's Game On For Hadoop In The Enterprise

    Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

    • Downloads: 159
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 208
  • For Enterprise Architecture Professionals

    Report:Business Architecture Operating Models That Deliver Results

    Organization: The Business Architecture Playbook

    Many business architecture (BA) practices are in a state of flux. Often, business-focused enterprise architecture (EA) professionals define what they do and organize their resources based on a...

    • Downloads: 1072
  • For Enterprise Architecture Professionals

    Report:Deliver On Big Data Potential With A Hub-And-Spoke Architecture

    Data management has become as crucial as financial management to leading firms, but businesses grapple with data management platforms that can't respond fast enough to fickle customers and fluid...

    • Downloads: 1758
  • For Enterprise Architecture Professionals

    Report:Assessing Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook

    Enterprise architecture (EA) program leaders often ask how well they're doing, specifically with regard to EA program maturity. When the program isn't making the impact they want, or it's falling...

    • Downloads: 1510
  • For Enterprise Architecture Professionals

    Report:Quick Take: IBM's TrueNorth Processor Will Enhance Cognitive Computing

    On August 7, 2014, IBM announced completion of the TrueNorth processor, which implements a new neuromorphic design at scale rather than the 70-year-old standard processor design used by all modern...

    • Downloads: 130
  • For Enterprise Architecture Professionals

    Report:Brief: Use Ecosystem Architecture To Analyze Business Model Disruption

    Comparing Uber's And Traditional Taxis' Business Model By What Customers Value

    Ecosystem architecture is an advanced business architecture technique that enterprise architect professionals can use to capture and understand the forces of change on a business ecosystem. This...

    • Downloads: 35
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 1026
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2014

    Design Time And Runtime Features Differentiate The Leaders

    In Forrester's 38-criteria evaluation of dynamic case management (DCM) vendors, we identified, researched, analyzed, and scored the 13 most significant software providers — Pegasystems, Be...

    • Downloads: 792
  • For Enterprise Architecture Professionals

    Report:Choosing Between Specialist Solutions And Dynamic Case Management Platforms

    Eleven Criteria Sort Through A Challenging Decision

    Case management deployment options confuse enterprise architects that struggle to compare the value of a "fit to purpose" solution versus a dynamic case management (DCM) platform capability. We find...

    • Downloads: 318
  • For Enterprise Architecture Professionals

    Report:Develop Your Enterprise Architecture Skills

    With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

    • Downloads: 575
  • For Enterprise Architecture Professionals

    Report:Forge EA-Business Partnerships To Support The Mobile Mind Shift

    EA Practices Should Recalibrate For "Outside-In" Architecture

    Enterprise architects are frustrated by a lack of clear business strategy that they can use for alignment; but they are not alone in their frustration. The pace of digital disruption only seems to...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:How Forward-Thinking Insurers Modernize Systems To Win, Serve, And Retain Customers

    Product And Distribution Innovation Drive New Modernization Paths

    New distribution models and accelerated product innovation are the primary disruptive elements facing insurers today. These directly pressure core business systems. Insurers that can modernize these...

    • Downloads: 521
  • For Enterprise Architecture Professionals

    Report:Select A Right-Fit Tool Set For EA

    Choose The Tools That Accelerate Business Outcomes And Enhance EA Value

    Forrester receives many inquiries from enterprise architecture (EA) leaders seeking information about tools for their EA practice. These inquiries run the gamut from simple questions about "who's out...

    • Downloads: 740