Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

355 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Information Governance Enabling Technologies, Q2 2016

    Pursue Business Value And Not Just Risk Reduction When Making Technology Investments

    Information governance (IG) is a hot topic. Yet it suffers from an identity crisis, as definitions differ across the technology landscape. Enterprise architect (EA) professionals are on the hook to...

    • Downloads: 104
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 230
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 403
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 522
  • For Enterprise Architecture Professionals

    Report:Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook

    Technology managers can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

    • Downloads: 287
  • For Enterprise Architecture Professionals

    Report:Brief: Ten Trends Will Reshape Customer Communications Management

    Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:The Platform Explosion: Harness It Or Lose Agility

    Job No. 1 For EA Pros: Don't Let Complexity Kill Responsiveness

    The neat boundary between platforms and applications is gone, resulting in a spike in the number of software platforms in the average enterprise. Vendors of all types — SaaS providers, systems...

    • Downloads: 143
  • For Enterprise Architecture Professionals

    Report:Interview With A BPM Executive: Susan Watson, VP Of Process Simplification, IBM

    Throughout the first half of 2013, Forrester fielded hundreds of client inquiries from business process leaders asking for help with business cases for launching and expanding their business process...

    • Downloads: 216
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us, but many organizations have immature information management capabilities and are not in a position to jump on the business' newfound craving for...

    • Downloads: 1038
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms

    The Landscape Reflects A Market In Its Formative Years

    Business leaders demand more solutions to win, serve, and retain customers; adopting a low-code application platform is often the response. The market for these platforms is growing fast, but...

    • Downloads: 199
  • For Enterprise Architecture Professionals

    Report:Brief: Use Ecosystem Architecture To Analyze Business Model Disruption

    Comparing Uber's And Traditional Taxis' Business Model By What Customers Value

    Ecosystem architecture is an advanced business architecture technique that enterprise architect professionals can use to capture and understand the forces of change on a business ecosystem. This...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Benchmark Your ECM Program Against Your Peers And Four Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook

    Successful enterprise content management (ECM) programs respond to changing business objectives. For 2016, digitization of processes, extending content applications to external stakeholders, and...

    • Downloads: 226
  • For Enterprise Architecture Professionals

    Report:Choosing Between Specialist Solutions And Dynamic Case Management Platforms

    Eleven Criteria Sort Through A Challenging Decision

    Case management deployment options confuse enterprise architects that struggle to compare the value of a "fit to purpose" solution versus a dynamic case management (DCM) platform capability. We find...

    • Downloads: 344
  • For Enterprise Architecture Professionals

    Report:The 10 Key Attributes That Reveal Your ECM Maturity Level

    Assessment: The Enterprise Content Management Playbook

    This report provides a framework for EA professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program improvement. Programs led...

    • Downloads: 775
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 625
  • For Enterprise Architecture Professionals

    Report:Brief: Is Your Enterprise Ready To Support Offline Mobile Capabilities?

    Is your enterprise ready to support offline mobile capabilities? This is a hot requirement that enterprise architecture (EA) professionals need to get up to speed on in terms of breadth and depth....

    • Downloads: 113
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 498
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 4021
  • For Enterprise Architecture Professionals

    Report:Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information Strategy And Architecture Playbook

    New actors — partners, clients, and citizens — are now stakeholders in information governance (IG) strategies for customer-obsessed enterprises. Enterprise architects and their peers in...

    • Downloads: 467
  • For Enterprise Architecture Professionals

    Report:Data Technology Pathfinder

    Landscape: The Data Management Playbook

    The variety, velocity, and volume of data continue to explode. Business stakeholders want direct access to diverse data. Firms now set policies and assume the risk of data management and usage. In...

    • Downloads: 1214
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Data Preparation Tools

    Data Self-Service Breaks Down Barriers In Systems Of Insight

    Analysts and consumers of data both spend significant amounts of time wrangling data in order to conduct analyses and gain insights. The data in their systems lacks the context of their questions,...

    • Downloads: 215
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: ECM Business Content Services, Q3 2015

    Our Evaluation Of 11 ECM Vendors And How They Stack Up

    In Forrester's 31-criteria evaluation of enterprise content management (ECM) business content services vendors, we identified the 11 most significant software providers — including Alfresco...

    • Downloads: 453
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 850
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Data Governance Stewardship Applications

    Data Governance 2.0 Triggers A New Application Category

    In 2013, Forrester identified an emerging market of data stewardship tools to give data stewards and governance teams a workbench to support data management and data governance. While workflows,...

    • Downloads: 181
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 362