Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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357 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 625
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Master Data Management Solutions, Q1 2014

    How The Top Five MDM Vendors Stack Up For Multiplatform

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM)...

    • Downloads: 1526
  • For Enterprise Architecture Professionals

    Report:Architecting Customer Experience

    Typically, customer experience (CX) transformation programs are driven by business leaders in marketing and sales. Their objective is to create a more sustainable future for the enterprise by...

    • Downloads: 546
  • For Enterprise Architecture Professionals

    Report:Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

    • Downloads: 266
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • Downloads: 204
  • For Enterprise Architecture Professionals

    Report:Transform Banking Enterprise Architecture For Business Innovation

    Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation

    The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...

    • Downloads: 378
  • For Enterprise Architecture Professionals

    Report:Managing Portfolio Velocity Is The Key To Accelerating Business Agility

    Continuous Improvement: The Strategic Planning And Portfolio Playbook

    Maturing the foundations of integrated strategic planning and execution requires that organizations focus on key elements of portfolio management practices. Clear, focused, and time-boxed demand...

    • Downloads: 442
  • For Enterprise Architecture Professionals

    Report:Marketing Your EA Program

    Change Management: The EA Practice Playbook

    Enterprise architecture (EA) programs seeking to embed themselves into the organization's decision-making must ensure stakeholders know what EA is and how they can benefit from it. Most of all, they...

    • Downloads: 1097
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 122
  • For Enterprise Architecture Professionals

    Report:Allocating Decision Rights For Effective Architecture Governance

    Integrated Architecture Governance Focuses On The Right Decision-Maker For The Important Decisions

    Implementing effective architecture governance is on the agenda of many firms, as they continue to struggle to align business and IT strategy and deliver value from their investments. Today, most...

    • Downloads: 389
  • For Enterprise Architecture Professionals

    Report:Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook

    Technology managers can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

    • Downloads: 293
  • For Enterprise Architecture Professionals

    Report:Develop Five Processes To Drive Ongoing ECM Program Success

    Processes: The Enterprise Content Management Playbook

    Program governance, information governance, implementation, continuous improvement, and support services are the primary processes of managing enterprise content. These five processes require...

    • Downloads: 239
  • For Enterprise Architecture Professionals

    Report:How China's Retail Innovators Built Their Agile Architecture Foundations

    Suning, JD.com, And Yihaodian Implemented Their Own Versions Of The Agile O2O Architecture Framework

    Enterprise architecture (EA) professionals who are putting customer experience (CX) at the top of their agenda should take a deep dive into China's retail industry. While the vertical still serves...

    • Downloads: 201
  • For Enterprise Architecture Professionals

    Report:Forrester's Data Governance Toolkit

    This toolkit provides a methodology to renew your data governance and adapt to data economy drivers. It also addresses the upcoming issues that IT trends like cloud, big data, and predictive...

    • Downloads: 107
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1897
  • For Enterprise Architecture Professionals

    Report:Archiving Platforms Evolve Into Sources Of Insight And Corporate Memory

    Seize The Opportunity To Mine Archives For Insights

    Innovation is happening in the information archiving market. Archiving vendors have evolved well beyond email capture. Social media, cloud applications, and mobile devices are now channels that your...

    • Downloads: 198
  • For Enterprise Architecture Professionals

    Report:Measure EA's Engagement, Influence, And Business Impact

    Metrics: The EA Practice Playbook

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA activities...

    • Downloads: 1428
  • For Enterprise Architecture Professionals

    Report:The Anatomy Of An Operating Model

    Business operating models are core business architecture deliverables. Forrester sees a growing interest in operating model development. Business architects see articulating operating models as a key...

    • Downloads: 767
  • For Enterprise Architecture Professionals

    Report:Developing The Value Side Of The DOCCM Business Case

    Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same...

    • Downloads: 253
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 217
  • For Enterprise Architecture Professionals

    Report:Enterprises Continue To Operationalize eDiscovery

    Align Technology Decisions To eDiscovery Use Cases And Corporate Pain Points

    eDiscovery is not one single technology market, and few software providers can fulfill all of an organization's needs. Enterprise architects — particularly those in litigation-prone industries...

    • Downloads: 91
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 447
  • For Enterprise Architecture Professionals

    Report:Create A Business Architecture Program That Addresses Customer Expectations

    Executive Overview: The Business Architecture Playbook

    Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven strategies....

    • Downloads: 1621
  • For Enterprise Architecture Professionals

    Report:Benchmark Your ECM Program Against Your Peers And Four Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook

    Successful enterprise content management (ECM) programs respond to changing business objectives. For 2016, digitization of processes, extending content applications to external stakeholders, and...

    • Downloads: 241
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 722