Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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322 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Fix The Data Problems That Destroy Your Customer Effectiveness

    Marketing, sales, and customer service professionals consider customer relationship management (CRM) applications the single source of truth about a customer. However, poor quality customer...

    • Downloads: 197
  • For Enterprise Architecture Professionals

    Report:Brief: Use Personas To Shape Mobile Architecture And Strategy

    Persona Analysis Should Be Part Of Your Architecture Toolkit

    Mobile projects move at the speed of light to deliver internal and consumer-facing applications. Many of these projects are successful, but others are epic failures. The frequent root causes are...

    • Downloads: 213
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Archiving, Q2 2015

    Innovative Vendors Move Beyond Just Compliance To Become Sources Of Insights And Corporate Memory

    Enterprise architects, in many regulated industries, are refreshing their approach to information archiving. As newer, innovative vendors are assessed, enterprise architecture (EA) professionals must...

    • Downloads: 215
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4369
  • For Enterprise Architecture Professionals

    Report:Brief: Data Governance Disrupts The MDM Status Quo

    When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in...

    • Downloads: 282
  • For Enterprise Architecture Professionals

    Report:Revenue And Customers Shape The New Business Case For Process Excellence

    Business Case: The Business Process Management Playbook

    The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Great CX Strategies Need EA Insight

    EA Pros Must Influence And Shape Actionable CX Strategy

    A recent Forrester survey of customer experience (CX) professionals found that only 15% of CX initiatives are very or extremely effective. In many cases, there was little or no collaboration between...

    • Downloads: 116
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 758
  • For Enterprise Architecture Professionals

    Report:EA's Value To Customer-Experience-Driven Transformation

    Firms can no longer rely on operational excellence or product innovation alone for their success. Sooner or later, cost reduction efforts run out of steam and the organization is forced to...

    • Downloads: 362
  • For Enterprise Architecture Professionals

    Report:Brief: Digital Business Requires Different Organizational Ways Of Working

    EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

    We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

    • Downloads: 221
  • For Enterprise Architecture Professionals

    Report:Assess ECM Suites, Platforms, And Point Solutions To Solve Content Challenges

    Tools And Technology: The Content Management Playbook

    Employees, customers, and partners are working with content via an increasingly broad set of applications on diverse devices. They use enterprise content management (ECM) tools to capture, organize,...

    • Downloads: 428
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 314
  • For Enterprise Architecture Professionals

    Report:Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation and...

    • Downloads: 262
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability of enterprise and information architects to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a...

    • Downloads: 628
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 361
  • For Enterprise Architecture Professionals

    Report:The State Of Strategic Execution In 2015

    Landscape: The Strategic Planning And Portfolio Playbook

    To succeed in the race to win, serve, and retain customers, firms must have agility in both strategic planning and execution practices. On the execution side, Agile continues to become a mainstream...

    • Downloads: 1195
  • For Enterprise Architecture Professionals

    Report:BCEA Performance Metrics Address Broader Business Outcomes

    A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

    • Downloads: 329
  • For Enterprise Architecture Professionals

    Report:Brief: Apache Spark Ignites The Big Data Landscape

    The First Spark Summit East Showcased Spark's Time-To-Insights Benefits

    Enterprise architecture (EA) professionals who are still unaware of Apache Spark's virtual hijacking of the big data technology agenda should get up to speed: The high-performance platform makes...

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 773
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 353
  • For Enterprise Architecture Professionals

    Report:Assessment Toolkit Overview: Assessing Your Readiness For High-Performance EA

    This workbook provides a step-by-step overview of the contents of the High-Performance EA Readiness Toolkit. Use this deck as a primer for completing the Excel-based readiness toolkit and to learn...

    • Downloads: 49
  • For Enterprise Architecture Professionals

    Report:Brief: Real World Experience With Data Governance Tools

    Evolving Needs Clash With Still-Maturing Products

    Data governance is complex and multifaceted. No single product from major vendors fully addresses every challenge — adding to the complexity of implementing a data governance strategy. On top...

    • Downloads: 237
  • For Enterprise Architecture Professionals

    Report:An Interview With The 2014 Turing Award Winner: Dr. Michael Stonebraker

    A Serial DBMS Entrepreneur Looks At Big Data

    The Association for Computing Machinery (ACM) honors individuals for "major contributions of lasting importance to computing" with its annual A.M. Turing Award, sometimes referred to as "the Nobel...

    • Downloads: 53
  • For Enterprise Architecture Professionals

    Report:Data Governance Archetypes Shape The Focus And Fate Of Your Business

    How To Succeed At Data Governance 2.0

    Data governance is one of the thorniest challenges of business technology. A clear cut, centralized approach is illusive and would not work in practice even if it were attainable. Organizations must...

    • Downloads: 415
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture program. Forrester finds enterprise architecture (EA) leaders challenged by the CIO to provide a...

    • Downloads: 798