Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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314 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Forge EA-Business Partnerships To Support The Mobile Mind Shift

    EA Practices Should Recalibrate For "Outside-In" Architecture

    Enterprise architects are frustrated by a lack of clear business strategy that they can use for alignment; but they are not alone in their frustration. The pace of digital disruption only seems to...

    • Downloads: 188
  • For Enterprise Architecture Professionals

    Report:Refocus Application Rationalization Toward Business Service Optimization

    Right-Sized Business Services Replace One-Size-Fits-All Rationalization Objectives

    Your business model is embedded in your applications and technology. The alignment of the application portfolio with the business's strategy and operating model is a key element in business...

    • Downloads: 436
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 430
  • For Enterprise Architecture Professionals

    Report:Customer Engagement Lessons From Visionary Chinese Firms

    Use The Mobile IDEA Practice To Accelerate Digital Business

    In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such...

    • Downloads: 1
  • For Enterprise Architecture Professionals

    Report:Rearchitect Governance For Sustainable Business Agility

    In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...

    • Downloads: 721
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 319
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Map Development: Process Guide

    How To Develop A Business Capability Map

    This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

    • Downloads: 118
  • For Enterprise Architecture Professionals

    Report:Forrester's BA Performance Management: Tool

    Many business architecture (BA) leaders have difficulty articulating BA value or defining meaningful metrics to reflect and manage BA efforts. However, BA leaders can define and measure metrics...

    • Downloads: 42
  • For Enterprise Architecture Professionals

    Report:Assessing Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook

    Enterprise architecture (EA) program leaders often ask how well they're doing, specifically with regard to EA program maturity. When the program isn't making the impact they want, or it's falling...

    • For Enterprise Architecture Professionals

      Report:Elevate Digital Disruption Like China's Leading Innovators

      Three Lessons From Chinese Internet Companies

      "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

      • Downloads: 17
    • For Enterprise Architecture Professionals

      Report:Develop Your Enterprise Architecture Skills

      With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

      • Downloads: 511
    • For Enterprise Architecture Professionals

      Report:Let The Adjacent Possible Guide Your Information Strategy

      Strategic Plan: The Information Strategy And Architecture Playbook

      A new era of information agility is upon us that carries opportunities similar to that of the dot-com boom. But these opportunities depend upon an organization's ability to optimize internal...

      • Downloads: 901
    • For Enterprise Architecture Professionals

      Report:Connecting Strategy To Execution: The Living BT Investment Road Map

      Road Map: The Strategic Planning And Portfolio Playbook

      Description coming soon.

      • Downloads: 663
    • For Enterprise Architecture Professionals

      Report:Identify Essential Methods For Your Business Architecture Program

      Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

      • Downloads: 989
    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: EA Management Suites, Q2 2013

      The 10 Providers That Matter Most And How They Stack Up

      There is a plethora of vendors in the enterprise architecture management suite (EAMS) market that, like many EA practices themselves, excel at only a portion of a comprehensive EA practice. It is not...

      • Downloads: 933
    • For Enterprise Architecture Professionals

      Report:Developing The Value Side Of The DOCCM Business Case

      Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same...

      • Downloads: 227
    • For Enterprise Architecture Professionals

      Report:Interview With A BPM Executive: Susan Watson, VP Of Process Simplification, IBM

      Throughout the first half of 2013, Forrester fielded hundreds of client inquiries from business process leaders asking for help with business cases for launching and expanding their business process...

      • Downloads: 207
    • For Enterprise Architecture Professionals

      Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

      Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

      • Downloads: 258
    • For Enterprise Architecture Professionals

      Report:Build Confidence In Strategic Decision-Making With Business Architecture

      Business Impact: The Business Architecture Playbook

      Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions become more complex, because in addition to...

      • Downloads: 679
    • For Enterprise Architecture Professionals

      Report:Stretch Your Data Management Capabilities

      Continuous Improvement: The Data Management Playbook

      Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

      • Downloads: 759
    • For Enterprise Architecture Professionals

      Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

      Continuous Improvement: The Information Strategy And Architecture Playbook

      How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

      • Downloads: 843
    • For Enterprise Architecture Professionals

      Report:Transform Banking Enterprise Architecture For Business Innovation

      Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation

      The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...

      • Downloads: 277
    • For Enterprise Architecture Professionals

      Report:Agility Is The Key To Strategic Planning And Portfolio Execution In The Age Of The Customer

      Executive Overview: The Strategic Planning And Portfolio Playbook

      In the age of the customer, customer and market demand is driving business and technology innovation, forcing companies to keep one eye on the future while addressing their current needs. This...

      • Downloads: 514
    • For Enterprise Architecture Professionals

      Report:Eliminate Confusion In Data Management Roles And Responsibilities

      Organization: The Data Management Playbook

      As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

      • Downloads: 749
    • For Enterprise Architecture Professionals

      Report:Market Overview: Strategic Planning Solutions Emerge As Critical Tools In Corporate Toolboxes

      EA And PPM Markets Extend Capabilities To Create A New Market Segment

      Designing and executing on customer-focused strategy requires firms to shift from annual, budget-based planning to continuous, value-based planning. The demand for greater strategic planning agility...

      • Downloads: 107