Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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114 results in Reports

  • Past 12 months
  • Measurement
  • For Infrastructure & Operations Professionals

    Report:The Forrester Private Cloud Maturity Assessment: Q3 2015

    Forrester's private cloud maturity assessment evaluates your current and desired state maturity across 42 key private cloud elements within four top-level domains: technical, governance, people, and...

    • Downloads: 1
  • For B2B Marketing Professionals

    Report:Realizing Return On Channel Investment

    Create A System Of Insight To Unravel Program Dependency Chains

    Of all the challenges business-to-business (B2B) marketing professionals face with respect to their channel partners, none is more foundational or more pressing than their inability to determine and...

    • Downloads: 125
  • For Application Development & Delivery Professionals

    Report:Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook

    As firms face growing competition for customers, they naturally seek to compare themselves to their peers and competitors, but there is a trap: Leaders don't compare themselves with competitors but...

    • Downloads: 139
  • For Security & Risk Professionals

    Report:Assess Your Data Privacy Practices With The Forrester Privacy Maturity Model

    Assessment: The Data Security And Privacy Playbook

    Protecting customers' privacy is an increasing priority for companies around the world. But data privacy standards differ widely from one country to the next — in fact there are at least 111...

    • Downloads: 64
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 1096
  • For Application Development & Delivery Professionals

    Report:The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: Digital Experience Delivery Playbook

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

    • Downloads: 116
  • For Application Development & Delivery Professionals

    Report:Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook

    Is your investment in business intelligence (BI) returning tangible benefits? If not, are you investing enough in BI, analytics, and big data? How many application development and delivery (AD&D)...

    • Downloads: 692
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 233
  • For Security & Risk Professionals

    Report:Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook

    Before you can build a GRC program capable of addressing today's top business threats, you first need to obtain the necessary budget and leadership support to turn your GRC vision into reality. This...

    • Downloads: 1550
  • For B2B Marketing Professionals

    Report:Quantify The Business Value Of Sales Enablement Automation

    Sales enablement (SE) automation initiatives must invariably answer the question, "What will we get for our money?" Sales enablement pros who lead these projects must build business cases correctly...

    • Downloads: 145
  • For CIO Professionals

    Report:Forrester's Technology Management Leadership Maturity Model, 2015

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

    • Downloads: 51
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Mobile Banking Functionality Benchmark

    There Is No Clear Leader In US Mobile Banking

    For eBusiness and channel strategy leaders at banks, success in mobile banking is a moving target: Customers' needs and behaviors are constantly changing, while their expectations keep rising. We...

    • Downloads: 447
  • For CMO Professionals

    Report:Use The Customer Life Cycle To Power Your Transformation To Customer Obsession

    Benchmarks: The Customer Life-Cycle Marketing Playbook

    Adopting a customer life-cycle-based approach across the enterprise demands changes to marketing strategy, organizational alignment, analytics, measurement, and marketing technology. Forrester and...

    • Downloads: 638
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Small Business Insurance Digital Sales Functionality Benchmark

    The Hartford Leads Our First Review Of US Small Business Insurer Digital Sales Functionality

    The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes to...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 190
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 182
  • For Infrastructure & Operations Professionals

    Report:Develop Your Infrastructure And Operations Transformation Strategy Now

    Strategic Plan: The I&O Transformation Playbook

    Constant advances at a relatively low cost means that technology can now focus on the most important part of the business: the customer. Previous technology cycles focused on internal productivity...

    • Downloads: 484
  • For CIO Professionals

    Report:2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In this...

    • Downloads: 274
  • For Analyst Relations Professionals

    Report:Forge Valuable AR Programs With FIAR

    Strategic Plan: The Industry Analyst Relations Playbook

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...

    • Downloads: 1233
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

    • Downloads: 515
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2015

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for...

    • Downloads: 388
  • For Customer Experience Professionals

    Report:The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

    • Downloads: 276
  • For Infrastructure & Operations Professionals

    Report:Develop Infrastructure Metrics Using The Balanced Scorecard

    Performance Management: The Infrastructure Transformation Playbook For 2015

    This report outlines Forrester's solution for developing effective objectives and metrics to measure and transform your infrastructure practice and strengthen your business technology (BT) agenda....

    • Downloads: 1248
  • For B2C Marketing Professionals

    Report:The Right Way To Measure Social Marketing

    Performance Management: The Social Marketing Playbook

    Measurement remains social marketers' no. 1 challenge — and too often, the metrics that marketers use harm their understanding of performance rather than help it. This report explains the two...

    • Downloads: 331
  • For Customer Experience Professionals

    Report:Seven Steps To Successful Customer Experience Measurement Programs

    How To Define The Right CX Metrics And Use Them To Improve CX

    Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what's working and what's broken. This report...

    • Downloads: 2114