Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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5 results in Reports

  • Past 12 months
  • Healthcare & Life Sciences
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:The Unfulfilled Promise Of Health-Plan-Owned Digital Health And Wellness Platforms

    Plans Continue To Struggle With Consumer Data Aggregation To Enhance Member Experiences

    The rising cost of care, regulatory limits on administrative spend, the emergence of private exchanges, and defined contribution models have sent health plans scrambling to revisit their digital...

    • Downloads: 300
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: North American Digital Insurance

    The Age Of The Customer Mandates Five Actions In 2014

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

    • Downloads: 860
  • For eBusiness & Channel Strategy Professionals

    Report:Saving The Payer Role In Population Health Management

    Following the introduction of the Affordable Care Act, the US healthcare market is seeing a shift from traditional payer-based care management to provider-driven population health management (PHM)....

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Healthcare Retail Goes Live

    New Consumer Models Move To Scale

    The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Aetna Acquires Bswift To Address The Retailization Of Health Insurance

    Health Insurers Must Increase Focus On The Entire Customer Life Cycle

    On November 3, 2014, Aetna announced the acquisition of bswift for approximately $400 million. Bswift is one of the most prominent standalone healthcare exchange technology platforms yet to be...

    • Downloads: 79