Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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7 results in Reports

  • Past 12 months
  • Healthcare & Life Sciences
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 174
  • For eBusiness & Channel Strategy Professionals

    Report:The Unfulfilled Promise Of Health-Plan-Owned Digital Health And Wellness Platforms

    Plans Continue To Struggle With Consumer Data Aggregation To Enhance Member Experiences

    The rising cost of care, regulatory limits on administrative spend, the emergence of private exchanges, and defined contribution models have sent health plans scrambling to revisit their digital...

    • Downloads: 354
  • For eBusiness & Channel Strategy Professionals

    Report:Four Best Practices From National Health Insurance E-Brokers

    Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

    Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

    • Downloads: 92
  • For eBusiness & Channel Strategy Professionals

    Report:Saving The Payer Role In Population Health Management

    Following the introduction of the Affordable Care Act, the US healthcare market is seeing a shift from traditional payer-based care management to provider-driven population health management (PHM)....

    • Downloads: 114
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Aetna Acquires Bswift To Address The Retailization Of Health Insurance

    Health Insurers Must Increase Focus On The Entire Customer Life Cycle

    On November 3, 2014, Aetna announced the acquisition of bswift for approximately $400 million. Bswift is one of the most prominent standalone healthcare exchange technology platforms yet to be...

    • Downloads: 96
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Healthcare Retail Goes Live

    New Consumer Models Move To Scale

    The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question...

    • Downloads: 290
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 378