Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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Market Imperatives



6 results in Reports

  • Past 12 months
  • Healthcare
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 554
  • For eBusiness & Channel Strategy Professionals

    Report:Four Best Practices From National Health Insurance E-Brokers

    Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

    Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

    • Downloads: 189
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Core Technology Enhancements For Healthcare Marketplaces

    eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape

    eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing...

    • Downloads: 129
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Tools Improve Diabetes Cost Scenarios

    Health Plans Struggle To Adopt Next Generation Care Models

    New connected health tools empower diabetic members to better manage their conditions even outside the clinical setting. The results are improved health for the members and significantly reduced...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Saving The Payer Role In Population Health Management

    Following the introduction of the Affordable Care Act, the US healthcare market is seeing a shift from traditional payer-based care management to provider-driven population health management (PHM)....

    • Downloads: 173