Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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4 results in Reports

  • Melissa Parrish
  • Past 12 months
  • For B2C Marketing Professionals

    Report:Thriving In A Post-Digital World

    Adopt New Marketing Rules To Connect With Entitled Customers

    We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more...

    • For B2C Marketing Professionals

      Report:Marketing Strategy For The Mobile Mind Shift

      Vision: The Mobile Marketing Playbook

      Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want in...

      • Downloads: 1674
    • For B2C Marketing Professionals

      Report:Marketers: Conquer The Linguistic Divide That's Sabotaging Your Business Technology Agenda

      How To Create A Marketing And Technology Lingua Franca

      Marketers charged with leading their company's march toward customer obsession must collaborate with their technology colleagues more often — and more deeply — than ever before. But too often these...

      • Downloads: 26
    • For B2C Marketing Professionals

      Report:Integrate Social Into Your Marketing RaDaR

      Vision: The Social Marketing Playbook

      Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

      • Downloads: 2415