Somak   Roy

Somak Roy

Senior Analyst Serving Application Development & Delivery Professionals

Somak serves Application Development & Delivery Professionals, providing guidance to Forrester's vendor and end user clients. He focuses on the IT services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a senior analyst, he helps clients to understand the key dynamics in the application services market and to make smart technology sourcing decisions. His research coverage includes sourcing and delivery for digital experience services, the evolving offshore value proposition, and issues pertaining to captives.

Previous Work Experience

Somak brings over 11 years of diverse experience. Prior to joining Forrester he spent two years at the Information Services Group (formerly known as TPI), where he worked on pre-RFI service provider down-select projects and tracked emerging issues such as infrastructure automation, the impact of the cloud on the data center outsourcing market, and digital development. Somak has experience guiding applications and sourcing professionals to craft the right technology management strategy. The bulk of his work has been in the applications outsourcing, infrastructure services, IT management software, customer relationship management tools, and business process management software disciplines.

Education

Somak holds a bachelor's degree in metallurgical and materials engineering from IIT Kharagpur.

Somak Roy

Senior Analyst Serving Application Development & Delivery Professionals

Somak serves Application Development & Delivery Professionals, providing guidance to Forrester's vendor and end user clients. He focuses on the IT services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a senior analyst, he helps clients to understand the key dynamics in the application services market and to make smart technology sourcing decisions. His research coverage includes sourcing and delivery for digital experience services, the evolving offshore value proposition, and issues pertaining to captives.

Previous Work Experience

Somak brings over 11 years of diverse experience. Prior to joining Forrester he spent two years at the Information Services Group (formerly known as TPI), where he worked on pre-RFI service provider down-select projects and tracked emerging issues such as infrastructure automation, the impact of the cloud on the data center outsourcing market, and digital development. Somak has experience guiding applications and sourcing professionals to craft the right technology management strategy. The bulk of his work has been in the applications outsourcing, infrastructure services, IT management software, customer relationship management tools, and business process management software disciplines.

Education

Somak holds a bachelor's degree in metallurgical and materials engineering from IIT Kharagpur.

Somak Roy's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Make Full-Stack Developers Part Of Your High-Performance App-Dev Team

    The Most In-Demand Programmers See Themselves As Full-Stack Developers

    October 13, 2017Somak Roy

    The idea of using full-stack developers for web development has entered the enterprise mainstream. Staffing projects with versatile, adaptive programmers who understand how the various components work together leads to lower coordination overheads, a shorter time-to-value, and better, higher-performing software products. To realize the full potential of this new staffing model, application development and delivery (AD&D) pros need to make significant changes to the app-dev function; this report helps them evaluate the case for hiring full-stack developers.

  • For Infrastructure & Operations Professionals

    REPORT: Vendor Landscape: Advanced Automation Service Providers, Q3 2017

    Choose Your Automation Solutions Wisely To Make The Most Of Managed Services Engagements

    October 13, 2017Somak Roy, Bill Martorelli

    Advanced automation in managed services now influences enterprise customers' assessment of prospective service provider partners. Although service providers have built and/or assembled portfolios and solutions, customers should know that advanced automation is still in its early stages. Today's application and automation parts combine to form broader value propositions that address wider use cases. This report analyzes the landscape of vendors providing automation tools to help infrastructure and operations (I&O) leaders navigate the managed services market.

  • For CIO Professionals

    REPORT: Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans

    August 1, 2017Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve fan engagement. For the ATP, which is also involved in sports broadcasting, increased website traffic and a high-quality TV experience had direct implications for its sponsor business. This case study shows CIOs how they can learn from the ATP's approach to building a commercial data offering in terms of product design and the choice of sourcing tech and analytics talent and software.

  • For CIO Professionals

    REPORT: Evaluate Infor's Role In Your BT Strategy

    Infor's Revamped Portfolio Of Sector-Specific Software Could Be The Right Alternative To Megavendors For Certain Operational Needs

    June 9, 2017Somak Roy

    The oligopolistic nature of the market for business applications limits CIOs' choices. An alternative has emerged in the form of the resurgent Infor, whose industry-specific proposition contrasts sharply with the customization-heavy nature of major vendors' offerings. CIOs who have Infor applications in the back end can get the most out of Infor's business technology (BT) portfolio software, such as CRM. This report helps CIOs to understand Infor's strategy capabilities and its fit as a strategic BT provider.

  • For Application Development & Delivery Professionals

    REPORT: Four Trends Are Shaping CRM Adoption In Indian Financial Services

    Prioritize Customer Experience When Selecting A CRM Solution

    May 23, 2017Somak Roy

    Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio that provides a converged view across channels and products. Contemporary CRM must also be flexible, encapsulating customer onboarding and customer service processes into business process management capabilities. This report identifies the key trends that application development and delivery (AD&D) pros must consider when defining CRM strategies and selecting CRM solutions.

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