Skip to main content
Srividya   Sridharan

Srividya Sridharan

VP, Research Director Serving Customer Insights Professionals

Srividya (Sri) is a vice president and research director in Forrester’s business insights research team and leads a team of analysts focused on artificial intelligence (AI), machine learning, advanced analytics, data science, business intelligence, text analytics, predictive analytics, and customer analytics and insights. Her team helps senior data and analytics leaders maximize the value of enterprise data to drive business outcomes. Sri also leads the research planning and strategy for AI research across teams at Forrester.

Previously, Sri was a senior analyst on the customer insights research team, focused on customer analytics best practices and technologies, services, and analytical applications that help firms convert customer data into meaningful insights. Sri continues to help clients address their customer analytics needs, advance their AI and analytics initiatives, and navigate the analytics technology and services landscape.

Previous Work Experience

Sri has over 15 years' experience in analytics, product management, marketing measurement, and business analysis on both the client and agency side. Prior to Forrester, she managed digital media measurement and analytics for multiple clients across verticals at Allen & Gerritsen, a Boston-based digital advertising agency. Previously, she worked at Cognizant, a global provider of information technology, consulting, and services managing marketing communications programs and presales support initiatives. Prior to Cognizant, Sri worked at Sify Technologies — an India-based internet service provider — managing the consumer broadband product portfolio, including planning, executing, and measuring multichannel marketing campaigns.

Education

Sri holds an MS in integrated marketing communications with a specialization in customer and marketing analytics from Northwestern University (Chicago) and an MBA from India.

Srividya Sridharan

VP, Research Director Serving Customer Insights Professionals

Srividya (Sri) is a vice president and research director in Forrester’s business insights research team and leads a team of analysts focused on artificial intelligence (AI), machine learning, advanced analytics, data science, business intelligence, text analytics, predictive analytics, and customer analytics and insights. Her team helps senior data and analytics leaders maximize the value of enterprise data to drive business outcomes. Sri also leads the research planning and strategy for AI research across teams at Forrester.

Previously, Sri was a senior analyst on the customer insights research team, focused on customer analytics best practices and technologies, services, and analytical applications that help firms convert customer data into meaningful insights. Sri continues to help clients address their customer analytics needs, advance their AI and analytics initiatives, and navigate the analytics technology and services landscape.

Previous Work Experience

Sri has over 15 years' experience in analytics, product management, marketing measurement, and business analysis on both the client and agency side. Prior to Forrester, she managed digital media measurement and analytics for multiple clients across verticals at Allen & Gerritsen, a Boston-based digital advertising agency. Previously, she worked at Cognizant, a global provider of information technology, consulting, and services managing marketing communications programs and presales support initiatives. Prior to Cognizant, Sri worked at Sify Technologies — an India-based internet service provider — managing the consumer broadband product portfolio, including planning, executing, and measuring multichannel marketing campaigns.

Education

Sri holds an MS in integrated marketing communications with a specialization in customer and marketing analytics from Northwestern University (Chicago) and an MBA from India.

Srividya Sridharan's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Research Overview: Artificial Intelligence

    A Guide To Navigating Our AI Technology Research Portfolio

    May 20, 2020Srividya Sridharan

    Many AI technologies can help enterprises engage customers, augment employees' intelligence, and operate efficiently. This overview for CIOs provides a collection of and guide to Forrester's most recent AI technology research; it focuses on market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports. Forrester will update this overview periodically to reflect our most recent AI technology research.

  • For CIO Professionals

    REPORT: Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

    Vision: The Insights-Driven Business Playbook

    February 28, 2020 Brandon Purcell, Srividya Sridharan, Gene Leganza

    Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation forward: leadership, people, culture, and process. These intangibles will make or break how well your data strategy and analytics efforts succeed. This report for senior data and analytics leaders highlights one core intangible: establishing and maintaining trust as a data and analytics leader to truly operationalize insights-driven principles.

  • For CIO Professionals

    REPORT: Research Overview: Data, Analytics, And Insights

    Beginner Level: Technology Practices For Insights-Driven Businesses

    January 27, 2020Srividya Sridharan, Gene Leganza

    There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals provides a guide to and collection of Forrester's research on data, analytics, and insights, including market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports.

  • For CMO Professionals

    REPORT: Seven Steps To Kick Off A Customer-Obsessed Insights Program

    Beginner Level: Insights Practices For Marketing Innovation

    December 17, 2019Srividya Sridharan, Allison Snow

    There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become customer led, fast, connected, and insights driven. Insights mastery is inextricably linked to customer obsession because insights-driven firms win, serve, and retain customers better than their competition. This report describes how CMOs can establish and leverage an insights program to power marketing insights. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're now updating it with new Forrester Analytics data.

  • For CIO Professionals

    REPORT: Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook

    December 10, 2019Srividya Sridharan, Gene Leganza

    In today's hypercompetitive business environment, harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. This report for executives leading data, analytics, and insights initiatives provides an overview of Forrester's framework for how to complete this journey successfully: the insights-driven business playbook. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

View all of Srividya Sridharan's Research

Clients Who Work With Srividya Sridharan Also Work With:

View all related analysts