Srividya Sridharan's Research
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For CIO Professionals
REPORT: Build An Insights-Driven Business
The Executive Overview Of The Insights-Driven Business Playbook
December 9, 2020Srividya Sridharan, Gene Leganza
In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become insights driven isn't easy. This report for executives leading data, analytics, and insights initiatives provides an overview of Forrester's framework for how to complete this journey successfully: the insights-driven business playbook. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to incorporate new data.
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For CIO Professionals
REPORT: Research Overview: Artificial Intelligence
A Guide To Navigating Our AI Technology Research Portfolio
May 20, 2020Srividya Sridharan
Many AI technologies can help enterprises engage customers, augment employees' intelligence, and operate efficiently. This overview for CIOs provides a collection of and guide to Forrester's most recent AI technology research; it focuses on market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports. Forrester will update this overview periodically to reflect our most recent AI technology research.
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For CIO Professionals
REPORT: Organizational Intangibles Will Make Or Break Your Data And Analytics Practice
Vision: The Insights-Driven Business Playbook
February 28, 2020 Brandon Purcell, Srividya Sridharan, Gene Leganza
Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation forward: leadership, people, culture, and process. These intangibles will make or break how well your data strategy and analytics efforts succeed. This report for senior data and analytics leaders highlights one core intangible: establishing and maintaining trust as a data and analytics leader to truly operationalize insights-driven principles.
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For CIO Professionals
REPORT: Research Overview: Data, Analytics, And Insights
Beginner Level: Technology Practices For Insights-Driven Businesses
January 27, 2020Srividya Sridharan, Gene Leganza
There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals provides a guide to and collection of Forrester's research on data, analytics, and insights, including market overviews (New Tech and Now Tech reports), vendor evaluations (Forrester Wave™ and Forrester New Wave™ reports), and Tech Tide™ reports.
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For CMO Professionals
REPORT: Seven Steps To Kick Off A Customer-Obsessed Insights Program
Beginner Level: Insights Practices For Marketing Innovation
December 17, 2019Srividya Sridharan, Allison Snow
There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become customer led, fast, connected, and insights driven. Insights mastery is inextricably linked to customer obsession because insights-driven firms win, serve, and retain customers better than their competition. This report describes how CMOs can establish and leverage an insights program to power marketing insights. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're now updating it with new Forrester Analytics data.
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