Srividya Sridharan

Research Director serving Customer Insights PROFESSIONALS

Srividya (Sri) serves Customer Insights Professionals. She leads a team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, her team focuses on customer analytics, marketing technology, customer loyalty, and the role of privacy in marketing.

Previously, Sri was a senior analyst on the Customer Insights team, focusing on customer analytics best practices and technologies, services, and analytical applications that help firms convert customer data into meaningful insights. Sri continues to help marketing clients address their customer analytics needs, map out customer intelligence requirements and strategies, and navigate the analytics technology and services landscape.

Previous Work Experience

Sri has over eight years' experience in marketing and customer analytics, product management, marketing management, and business analysis both on the client and agency side. Most recently, she managed digital media measurement and analytics for multiple clients across verticals at Allen & Gerritsen, a Boston-based advertising agency. Previously, she worked at Cognizant, a global provider of information technology, consulting, and business process outsourcing services managing marketing communications programs. Prior to Cognizant, Sri worked at Sify Technologies — an India-based Internet service provider — managing the consumer broadband product portfolio including planning, executing, and measuring multichannel marketing campaigns.

Education

Srividya holds an M.S. in integrated marketing communications with a specialization in customer and marketing analytics from Northwestern University, Chicago, and an MBA from India.

Srividya Sridharan's Research

  • For Customer Insights Professionals

    Report: Brief: Don't Give Up On Customer Segmentation

    In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to ...

    • Downloads: 199
  • For Customer Insights Professionals

    Report: Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the ab...

    • Downloads: 450
  • For Customer Insights Professionals

    Report: Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's ...

    • Downloads: 96
  • For Customer Insights Professionals

    Report: How Analytics Drives Customer Life-Cycle Management

    With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business t...

    • Downloads: 2883
  • For Customer Insights Professionals

    Report: Turn Data Into Intelligence With Customer Analytics

    Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of cust...

    • Downloads: 1467
  • For Customer Insights Professionals

    Report: Deciphering A Fragmented Customer Analytics Ecosystem

    With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently tu...

    • Downloads: 3131
  • For Customer Insights Professionals

    Report: How Analytics Drives Customer Life-Cycle Management

    With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business t...

    • Downloads: 2883
  • For Customer Insights Professionals

    Report: Turn Data Into Intelligence With Customer Analytics

    Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of cust...

    • Downloads: 1467
  • For Customer Insights Professionals

    Report: Use Customer Analytics To Get Personal

    Companies personalize products, offers, content, and communications for a variety of reasons — to treat customers uniquely, to make them feel special, and to encourage them to spend more. ...

    • Downloads: 1604
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Customer Analytics Solutions, Q4 2012

    In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS &md...

    • Downloads: 1273
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