Speaker Biography

Stephen Yap

Director of Data and Measurement Platforms

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders



    Stephen Yap oversees global commercialization, adoption, and growth for Google’s industry-leading data and measurement platform solutions, including Google Analytics Premium, Google’s enterprise analytics solution. As a DoubleClick and Google veteran, Stephen has in-depth expertise on third-party ad serving, advertising performance analytics, and the management of digital media across search, video, rich media, and standard display.