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Stephen   Odell

Stephen Odell

Sr TEI Consultant

Steve Odell is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.

Previous Work Experience

Prior to joining Forrester, Steve worked at Westinghouse Electric Company as a risk consultant in the commercial nuclear power industry for nine years, responsible for engineering, project management, and business development activities.

Education

Steve holds an M.S. in engineering management from Western New England University; an M.E. in mechanical engineering from Rensselaer Polytechnic Institute; and a B.S. in chemical engineering with minors in chemistry and biomedical engineering from the University of Connecticut.

Stephen Odell

Sr TEI Consultant

Steve Odell is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.

Previous Work Experience

Prior to joining Forrester, Steve worked at Westinghouse Electric Company as a risk consultant in the commercial nuclear power industry for nine years, responsible for engineering, project management, and business development activities.

Education

Steve holds an M.S. in engineering management from Western New England University; an M.E. in mechanical engineering from Rensselaer Polytechnic Institute; and a B.S. in chemical engineering with minors in chemistry and biomedical engineering from the University of Connecticut.

Research Coverage

Stephen Odell's Research

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  • For B2C Marketing Professionals

    REPORT: Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    November 20, 2020 Rusty Warner, Stephen Odell, Jennifer Adams

    Enterprise marketing technology (martech) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a convincing business case for martech investments within the broader context of business technology (BT) investments. It further provides an ROI model for martech investments using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to align with updated Forrester martech terminology and our latest TEI methodology.

View all of Stephen Odell's Research