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Stephen   Powers

Stephen Powers

VP, Group Director Serving Application Development & Delivery Professionals

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management, asset management, and supply chain management. Prior to that, he spent eight years at ZDNet (later CNet), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.

Education

Stephen earned a B.S. in electrical engineering from Villanova University and an MBA from Babson College.

Stephen Powers

VP, Group Director Serving Application Development & Delivery Professionals

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management, asset management, and supply chain management. Prior to that, he spent eight years at ZDNet (later CNet), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.

Education

Stephen earned a B.S. in electrical engineering from Villanova University and an MBA from Babson College.

Stephen Powers's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook

    May 23, 2017 Mark Grannan, Stephen Powers

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    October 22, 2015 Mark Grannan, Ted Schadler, Stephen Powers

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP hybris, Salesforce, SDL, and Sitecore — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals select the right partner for their digital experience platform needs.

  • For Application Development & Delivery Professionals

    REPORT: Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    November 7, 2014 Mark Grannan, Stephen Powers

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B enterprises. Why? Customers won't wait for corporate bureaucracy. 2015 is the year for progressive digital customer experience technology leadership — from all corners of the organization — to come together to end the patchwork strategies of the past. Realistically, few will move the needle in the short 12 months because governance is hard; but, we foresee some symptoms, or low-hanging fruit, of this change in 2015, which should shape enterprise digital experience priorities.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    July 22, 2014Stephen Powers, Mark Grannan, Anjali Yakkundi

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy, hybris, IBM, Intershop, OpenText, Oracle, salesforce.com, SDL, and Sitecore — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other in order to help application development and delivery (AD&D) professionals select the right products for their digital experience delivery needs.

  • For Application Development & Delivery Professionals

    REPORT: Refocus The Digital Experience Technology Investment Discussion

    July 21, 2014Stephen Powers

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means deprioritizing IT cost savings through efficiency and automation and elevating the business technology (BT) agenda -- applying systems, technologies, and processes to win, serve, and retain customers. This report shows how application development and delivery (AD&D) pros and their peers can build the business case for digital experience technology investments.

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