Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.

Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

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  • Carrie Johnson
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile eBusiness Key Performance Measurements

    Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

    • Downloads: 759
  • For eBusiness & Channel Strategy Professionals

    Blog:Seizing Opportunity From Digital Disruption

    I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

    • For eBusiness & Channel Strategy Professionals

      Blog:Making eBusiness Outside In

      Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...

      • For eBusiness & Channel Strategy Professionals

        Blog:Join Us At the eBusiness & Channel Strategy Forum in Chicago, October 28th and 29th!

        It’s a boardroom topic, it’s changing the way that firms do business, and it’s unleashing innovation at an unprecedented pace. No, it’s not the new watch from Apple,...

        • For eBusiness & Channel Strategy Professionals

          Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

          I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...

          • For eBusiness & Channel Strategy Professionals

            Blog:Moving eBusiness Into The C-Suite (Or Close To It)

            After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

            • For eBusiness & Channel Strategy Professionals

              Blog:Are you spending enough on eBusiness?

              Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...

              • For eBusiness & Channel Strategy Professionals

                Blog:Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

                  Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services...

                • For eBusiness & Channel Strategy Professionals

                  Blog:So You Want To Be A Chief Digital Officer?

                  During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Strategic Staffing For Mobile eBusiness

                    As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

                    • Downloads: 402
                  • For eBusiness & Channel Strategy Professionals

                    Blog:Join Us At The eBusiness Forum In Chicago, November 5th and 6th, 2013!

                    To the delight of many tired parents, it's back to school season. It's also the perfect time to plan out your fall calendar, and we're hoping that you will join us in Chicago in...

                    • For eBusiness & Channel Strategy Professionals

                      Report:Staffing For The Art And Science Of eBusiness

                      A Further Look At Key eBusiness Skills And Functions

                      What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

                      • Downloads: 324
                    • For eBusiness & Channel Strategy Professionals

                      Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

                      eBusiness Budgets Rise Again . . . And Will Continue To Grow

                      eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

                      • Downloads: 606