Steven Casey

Principal Analyst serving B2B Marketing PROFESSIONALS

Steve serves B2B Marketing Professionals.  His research is focused on the impact of consumer buying behavior and technologies on the B2B buying cycle, and the interactive marketing solutions that leverage machine-learning, AI, and NLP technologies to enable B2B marketers to dynamically deliver contextually relevant content, experiences, and value throughout the customer-driven buying journey via preferred digital channels.

Previous Work Experience

Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles.  He started his career as a journalist covering consumer and business technology markets at IDG and Cahners.  As a marketing practitioner, Steve has held senior positions with, and served as an agency counselor to, a diverse set of technology firms, from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom.

Education

Steve has a Bachelor of Arts in literature and an MBA from the University of Massachusetts.

Steven Casey's Research

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