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Sucharita   Kodali

Sucharita Kodali

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita Kodali

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita Kodali's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook

    July 6, 2020Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that online digital touchpoints interact with others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name. We've refreshed the data with our latest forecasts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Definitive Drop-Ship Guide For Brands And Retailers

    Find Your Technology Partners To Enable Successful Drop-Ship Selling

    June 1, 2020 Emily Pfeiffer, Sucharita Kodali

    Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For brands, drop-ship solutions give them broader exposure, boost sales through more digital channels, and let them move excess inventory via retail partner websites. And make no mistake: Marketplaces and flash sale sites (arguably among the most successful retail marketing innovations over the years) owe their success directly to drop-ship solutions. This report helps merchants and suppliers identify the gaps in their technology ecosystems to enable drop shipping.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

    Landscape: The Retail eCommerce Playbook

    April 21, 2020Sucharita Kodali

    Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online sales, which benefit from investments in eCommerce technologies and website optimization. At the same time, digital marketing remains a thorn in the side of retailers that struggle to acquire new shoppers cost-effectively. Media reports notwithstanding, a majority of retailers surveyed actually ended 2019 with a greater number of stores. Note: The research for "The State Of Retailing Online" was completed in Q4 2019, prior to the COVID-19 crisis.

  • For Security & Risk Professionals

    REPORT: Returning To Work: How To Prepare For Pandemic Recovery

    Essential Steps And Pandemic Management Protocols For Planning Your Operational Recovery

    April 20, 2020 Stephanie Balaouras, Alla Valente, Andrew Hewitt, Jeff Becker, Arielle Trzcinski, Sucharita Kodali, Jeff Pollard, Paul McKay, Scott Compton

    As the epicenter of the global COVID-19 pandemic shifts and each affected region reaches its peak infection rate, firms must prepare now to restart closed plants, reopen retail locations, and bring employees back to work. Organizations must plan a staged recovery to reduce the health and financial risks of future scenarios that include a second infection wave, a steep economic downturn, and permanent changes to employee and consumer behaviors. This report details the essential steps and new pandemic management protocols for planning your operational recovery.

  • For eBusiness & Channel Strategy Professionals

    REPORT: US Online Grocery Snapshot: Q1 2020

    IRI Data Shows Which Essentials Shoppers Most Frequently Buy Online

    April 16, 2020Sucharita Kodali

    Grocery is one of the largest retail sectors in the US, but online grocery has had mixed uptake. US shoppers frequently purchase nonedible grocery items like household, health, and beauty products online, but they are far less likely to buy food/edibles online frequently. When shoppers do buy edibles, they are more likely to order them online and pick them up in stores. The largest retailers in the world are nonetheless eager to "crack the online grocery code." Why? If online grocery gets anywhere near the online penetration of a category like electronics, it would be enormous in terms of dollar volume. Note: IRI gathered this data at the beginning of the COVID-19 crisis in the US in early March. Where relevant, we have included data from the pandemic crisis to inform conclusions and recommendations.

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