Sucharita   Kodali

Sucharita Kodali

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita Kodali

VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Sucharita Kodali's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Survival Of The Best Fit: Fashion Market Sheds Department Stores, Small Retailers

    Sector Spotlight: US Fashion

    April 25, 2018Sucharita Kodali

    Empowered shoppers have pulled the rug out from under the second-largest retail subcategory, fashion, which comprises clothing, accessories, and footwear. Pure plays and wholesale brands are surging, while small retailers struggle to maintain their market share. Falling prices are central to retailers' struggles as fashion occupies a shrinking slice of US household budgets.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook

    March 26, 2018Sucharita Kodali

    The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

    March 26, 2018Sucharita Kodali

    Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery continue to remain stubbornly offline.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Apocalypse, Schmapocalypse: What's Really Happening In Retail

    Landscape: The Retail eCommerce Playbook

    January 8, 2018Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the industry. Pulling from U.S. Census Bureau data and publicly reported company information, we find that most retailers and brands are experiencing positive sales growth. At the same time, this growth should not be an excuse for complacency: The areas where retailers currently generate revenue are not the areas where shoppers are spending more.

  • For Customer Experience Professionals

    REPORT: The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience

    November 15, 2017Sucharita Kodali, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we analyzed as part of the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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