Sucharita Mulpuru

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

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6 results in Reports

  • Sucharita Mulpuru
  • B2C eCommerce
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

    Online Retail Tops $300 Billion In 2015

    Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

    • Downloads: 187
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Shopping

    Only Six Sectors Will Thrive; Others Will Struggle Or Die

    The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

    • Downloads: 475
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

    Forrester partners with Shop.org, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest...

    • Downloads: 383
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Lessons From Five Cyber Mondays

    Insights From US eCommerce's Biggest Day Of The Year

    Cyber Monday, the Monday after Black Friday, is now the biggest shopping day of the year for online retailers in the US. In fact, online retail sales exceeded $2 billion on Cyber Monday in 2014. In...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:The Retail eCommerce Metrics That Matter

    Performance Management: The Retail eCommerce Playbook

    To achieve key business goals — such as increasing retail sales both online and offline — retail eCommerce executives need to ensure that they have the right metrics in place. These...

    • Downloads: 1170
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 400