For CIO Professionals

Survival Strategies For Second- And Third-Tier Offshore Providers

Firms In India, Russia, And China Need To Change Radically To Remain Viable

    Why Read This Report

    As the offshore market matures, second- and third-tier providers in locations like India and Russia struggle to keep up. Past strategies limited to promoting providers' back-end delivery engines need to be retooled and refocused on marketing and account management investments that balance their offshore technical skills. Specifically, firms must 1) segment their accounts and re-skill the field force to optimize resources, 2) specialize and focus the lines of services to build differentiation, and 3) build out workshops and process consulting practices to help accounts ramp up quickly.
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