Susan Bidel

Senior Analyst serving B2C Marketing PROFESSIONALS

Susan is a senior analyst with Forrester; she focuses on monetization strategies for digital publishers.

Previous Work Experience

Susan comes to Forrester with more than 20 years of experience in the publishing industry at brands such as People, Fortune, Money, and Time Digital, among others. Immediately prior to joining Forrester, Susan was the senior director of sales development for PubMatic, a supply-side platform servicing the needs of publishers in the programmatic space.


Susan has a B.A. and M.A. in literature from City College, CUNY.

Susan Bidel's Research

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