Susan Bidel

Senior Analyst serving B2C Marketing PROFESSIONALS

Susan is a senior analyst with Forrester; she focuses on monetization strategies for digital publishers.

Previous Work Experience

Susan comes to Forrester with more than 20 years of experience in the publishing industry at brands such as People, Fortune, Money, and Time Digital, among others. Immediately prior to joining Forrester, Susan was the senior director of sales development for PubMatic, a supply-side platform servicing the needs of publishers in the programmatic space.


Susan has a B.A. and M.A. in literature from City College, CUNY.

Susan Bidel's Research

  • For B2C Marketing Professionals

    Report: Measurement Is A Digital Media Buyer's Best Friend

    Every digital marketing leader knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel...

    • Downloads: 700
  • For B2C Marketing Professionals

    Report: Maximize Media ROI With A Customer-Centric Approach

    Moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars: organization, planning and executio...

    • Downloads: 598
  • For B2C Marketing Professionals

    Report: Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

    Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who con...

    • Downloads: 103
  • For B2C Marketing Professionals

    Report: Brief: Embrace "Deal ID" Now To Support Direct Sales And Programmatic Growth

    Marketing leaders and publishers are pursuing programmatic ad trading to achieve greater efficiencies and inform sales and campaign execution strategies with more-granular and more-precise custo...

    • Downloads: 74
  • For B2C Marketing Professionals

    Report: Programmatic Selling Drives Publishers' Revenues

    Marketing leaders and their agencies are increasingly requiring that the publishers they work with embrace programmatic selling processes to maximize efficiencies and facilitate the deployment o...

    • Downloads: 177
View all of Susan Bidel's Research

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