Susan Bidel

Senior Analyst serving B2C Marketing PROFESSIONALS

Susan is a senior analyst serving B2C Marketing Professionals. Her research focuses on monetization strategies for the full spectrum of digital publishers across platforms, including digital pure-plays and traditional publishers, both print and broadcast, with digital presence. She has a particular focus on data management and on fraud across platforms.

Susan's research and analysis have been cited in publications including The Wall Street Journal, The New York Times, MediaPost, AdAge, Adweek, AdExchanger, and more. She has spoken about publishing in the digital age at industry events including MediaPost's Publisher Summit, The Association of Magazine Media, and the Upstream Seller Forum.

Previous Work Experience

Susan comes to Forrester with more than 20 years of experience in the publishing industry at brands such as People, Fortune, Money, and Time Digital, among others, where she focused on advertising marketing. Her first foray into digital publishing was as the sales development director for, a community site. That was followed by 18 months at a mobile instant-messaging startup, Messagevine. Immediately prior to joining Forrester, Susan was the senior director of sales development for PubMatic, a sell-side platform servicing the needs of publishers in the programmatic space.


Susan studied art history at New York University and has a B.A. and an M.A. in literature from City College, CUNY.

Susan Bidel's Research

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