Susan   Wu

Susan Wu

Dir, ForecastView Serving Customer Insights Professionals

Sue leads the Forrester Analytics ForecastView team, which is responsible for producing all forecasts within M&S research. She also analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu

Dir, ForecastView Serving Customer Insights Professionals

Sue leads the Forrester Analytics ForecastView team, which is responsible for producing all forecasts within M&S research. She also analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2018 To 2023 (US)

    ForecastView Document

    May 7, 2018Susan Wu

    US online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its business around through paid subscriptions. Our forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document

    April 9, 2018Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue to show double-digit compound annual growth rates, contributing to half of the overall online retail sales growth by 2022. This forecast details mobile and tablet commerce from 2010 to 2022, with detailed data available from 2016 across 26 product categories.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Data Brief: Retailers' Options For Digital Marketing Spending Are Growing

    ForecastView Document

    March 7, 2018 Brandon Verblow, Susan Wu

    US consumer online retail spending will grow by 55% in the next five years. Retailers are increasingly thinking about how their eCommerce and digital marketing channels work together as a part of their overall strategy. While traditional channels like Google search remain dominant, their gradually eroding market share is a sign that the universe of marketing options is expanding. In this data-driven report, we highlight how consumers' shopping habits are changing the way retailers allocate their digital marketing spending.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Insurance Forecast, 2017 To 2022 (US)

    ForecastView Document

    February 15, 2018Susan Wu

    This report looks at the factors that drive the size and growth of the motor, property, and life insurance markets in the US. It also details the size of online and web-influenced sales and outlines the offline and online factors that influence buying behaviors.

View all of Susan Wu's Research

Clients Who Work With Susan Wu Also Work With:

View all related analysts