Susan   Wu

Susan Wu

Manager, ForecastView Serving Customer Insights Professionals

Sue is a forecast manager for the forecast team, which is responsible for producing all forecasts within M&S research. She analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu

Manager, ForecastView Serving Customer Insights Professionals

Sue is a forecast manager for the forecast team, which is responsible for producing all forecasts within M&S research. She analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

    US Online Holiday Spending Will Reach $129 Billion In 2017

    September 21, 2017Susan Wu

    Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the convenience, selection, and value. This 2017 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (US)

    ForecastView Document

    August 1, 2017Susan Wu

    US online retail continues to demonstrate its resilience and strong growth year-over-year. The fastest online category growth will continue to come from the pet category, while consumer electronics and clothing drive absolute online spend. Our forecast details growth across 30 product categories, with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document

    March 22, 2017Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five years. The fastest online category growth will come from pet products, garden supplies, art and collectibles, consumer electronics, and sports equipment. This forecast details growth across 31 product categories, with historical data going back to 1998; it also calculates the share of online retail sales for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)

    February 13, 2017 Laura Naparstek, Julie A. Ask, Susan Wu

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make purchases. Frustrated by low conversion rates on mobile apps, digital business executives should take steps to influence sales through smartphones. This report is a summary of the mobile sales and mobile-influenced sales opportunities through 2021, and it outlines the ways in which retailers will win in their customers' mobile commerce moments.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Spreadsheet

    December 21, 2016Susan Wu

    The Q4 update to the US online retail sales forecast maintained its sales projections. Computers, software, music, books and videos will see the slowest online growth over the next five years. The fastest online category growth will come from pets, garden supplies, art, consumer electronics, and sports equipment. The most popular categories bought online will are clothing, consumer electronics and computers. This forecast details growth across 31 product categories, with historical data going back to 1998; it also calculates the share of online retail sales for each product category.

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