Susan   Wu

Susan Wu

Dir, ForecastView Serving Customer Insights Professionals

Sue leads the Forrester Analytics ForecastView team, which is responsible for producing all forecasts within M&S research. She also analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu

Dir, ForecastView Serving Customer Insights Professionals

Sue leads the Forrester Analytics ForecastView team, which is responsible for producing all forecasts within M&S research. She also analyzes and produces forecasts in telecommunications, financial services, and digital content technologies for both global and regional economies.

Previous Work Experience

Prior to joining Forrester, Sue was a senior economic researcher and analyst for the NYC Economic Development Corporation, a public policy firm that advises city officials on investment and development decisions. As a former economist, Sue specialized in tax revenue impacts on labor economic trends.

Education

Sue received her bachelor's degree in economics from the University of Pennsylvania. She was also a Mayor's Scholar.

Susan Wu's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: B2B eCommerce Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 14, 2018Susan Wu

    Forrester estimates that B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. At the end of 2018, Forrester expects eCommerce to reach $1 trillion, representing 12% of total B2B sales in the US. We're forecasting a compound annual growth rate (CAGR) of 10% in B2B eCommerce over the next five years. This report outlines the potential of the US B2B eCommerce space across 11 durable and non-durable product categories, with historical data going back to 2008.

  • For eBusiness & Channel Strategy Professionals

    REPORT: ForecastView Global eCommerce Snapshot

    ForecastView Infographic

    December 12, 2018Susan Wu

    While consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to focus their eCommerce investments, which products will sell well online, and how to drive their omnichannel strategy. This global eCommerce snapshot highlights which countries capture the most eCommerce spending, the top product category sold online, and which products show the most eCommerce opportunity.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

    ForecastView Document

    October 15, 2018Susan Wu, Sucharita Kodali

    Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2018 To 2023 (US)

    ForecastView Document

    May 7, 2018Susan Wu

    US online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its business around through paid subscriptions. Our forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

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