Why Read This
Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their confidence in TV advertising since the recession and look forward to the promise of applying targeting and segmentation to their TV campaigns. This report explains the perspectives of the largest consumer and business marketers and outlines some of the key trends marketers need to watch as TV continues to evolve as a media platform.
Tags: Advertising, Advertising Agencies, Digital Marketing, DVRs, Emerging Media, Emerging Methods, Marketing Measurement, Marketing Methods, Marketing Mix Modeling, Marketing Service Providers, Mobile Advertising, Mobile Marketing, Mobile Video, Television Advertising, Video Advertising