Tablets

More than 80% of enterprises offer tablet plans, with employees using them either as laptop substitutes or, in the retail and service sectors, as point-of-sale and in-field information processing devices. This rapid proliferation will affect IT service demands and the future of PCs in the workplace.

Research

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  • For Customer Insights Professionals

    Report: Sizing Up US Tablet Usage And User Experience

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite. ...

    • Downloads: 24
  • For Customer Experience Professionals

    Report: The Best Of Tablet User Experience

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

    • Downloads: 176
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

    The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their ...

    • Downloads: 15
  • For Customer Insights Professionals

    Report: Mobile's Role In The Consumer's Path To Purchase

    When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobil...

    • Downloads: 61
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)

    This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherland...

    • Downloads: 12
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Analysts who cover Tablets