Tablets

More than 80% of enterprises offer tablet plans, with employees using them either as laptop substitutes or, in the retail and service sectors, as point-of-sale and in-field information processing devices. This rapid proliferation will affect IT service demands and the future of PCs in the workplace.

Latest Research

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)

    ForecastView Document

    January 30, 2019 Meenakshi Tiwari, Sanjeev Kumar

    Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4% in 2009. Our forecast details the global mobile, smartphone, and tablet installed base and subscriber data across 53 countries. It includes data on business-owned smartphone subscribers, subscribers by operating system (2011 to 2018 only), and handset ownership by age. This data set provides historical data back to 2009 plus a five-year forecast.

  • For CIO Professionals

    REPORT: The Future Of Enterprise Computing

    Driving Employee Experience Improvements Requires A Long-Term Vision Of Devices And Apps

    January 18, 2019 J. P. Gownder, Andrew Hewitt

    In 2007, Forrester predicted that the PC market would grow beyond its then-standard two-form factors (laptops and desktops) — a prediction that came true and redefined enterprise and consumer computing. Today, CIOs seek a viewpoint on what enterprise computing devices, apps, and services will drive improvements in employee experience (EX), higher employee engagement, and easy access to automation and AI. This report offers a future vision of the evolving landscape and specific predictions for the next decade.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document

    April 9, 2018Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue to show double-digit compound annual growth rates, contributing to half of the overall online retail sales growth by 2022. This forecast details mobile and tablet commerce from 2010 to 2022, with detailed data available from 2016 across 26 product categories.

  • For B2C Marketing Professionals

    REPORT: The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

    April 5, 2018 James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

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