WHY READ THIS PLAYBOOK
The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of smartphones and tablets. But building mobile apps is different from building websites or traditional client/server applications. It's not just the technologies that are different — development processes need to be faster and produce higher-quality apps in order to meet higher expectations. This executive overview describes Forrester's mobile app development playbook — a guide to executing a winning mobile app development strategy. Whether buying or building mobile apps, this playbook guides app dev organizations through the mobile mind shift: building a mobile app strategy, creating apps that engage users, and changing the art of the possible.