WHY READ THIS PLAYBOOK
eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China surpassed the US as the world's largest eCommerce market. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook helps eCommerce leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize these offerings over time. It is relevant for companies just starting out with their global plans as well as those that have operated internationally for decades. This is an update to the document of the same title originally published March 13, 2014.