WHY READ THIS PLAYBOOK
eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook will help eCommerce leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize these offerings over time. It is relevant for companies just starting out with their global plans as well as those that have operated internationally for decades.