Tania   Somani

Tania Somani

Sr Data Insights Manager Serving Customer Insights Professionals

Tania is a Senior Data Insights Manager for Forrester Data’s Business and Consumer Technographics® products. She helps Forrester clients understand technology adoption, trends, buying behavior, and purchase journeys for technology products and services. She serves Forrester clients in the software, infrastructure, telecommunications, and security industries.

Previous Work Experience

Tania’s prior work experience includes providing quantitative research insights to the product managers and market intelligence teams of healthcare organizations, financial services, and consumer products at GfK and The NPD Group.

Education

Tania holds a Bachelor of Science in business from the University of Massachusetts at Boston and an MBA in finance from Rutgers University, New Jersey.

Tania Somani

Sr Data Insights Manager Serving Customer Insights Professionals

Tania is a Senior Data Insights Manager for Forrester Data’s Business and Consumer Technographics® products. She helps Forrester clients understand technology adoption, trends, buying behavior, and purchase journeys for technology products and services. She serves Forrester clients in the software, infrastructure, telecommunications, and security industries.

Previous Work Experience

Tania’s prior work experience includes providing quantitative research insights to the product managers and market intelligence teams of healthcare organizations, financial services, and consumer products at GfK and The NPD Group.

Education

Tania holds a Bachelor of Science in business from the University of Massachusetts at Boston and an MBA in finance from Rutgers University, New Jersey.

Tania Somani's Research

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  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation

    December 4, 2017 Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017. We analyzed the data globally and by industry. Our analysis shows that global firms have seen a variety of benefits from investments in mobile, with the leading benefits being increased employee productivity and improved customer satisfaction. And the majority of global decision makers told us that their firms are optimizing their website for mobile and/or developing responsive web design. Marketers, product managers, and mobile decision makers can use this report to build their knowledge of the telecommunications and mobility trends that are shaping the market.

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