Why Read This
B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles such as CIO, VP of finance, or CMO, understanding their social activity is critical. We lay out how your customers' senior decision-makers are using different forms of social to inform their purchase decisions and conduct their business. This enables you to target social programs to where these critical buyers are, such as online communities and blogs, instead of ignoring them or focusing too much on larger public social networks like Twitter and Facebook.