Tech Partners & Channels

Tech partners and channels include all means of reaching markets with products and complex solutions that tech vendors would find challenging to successfully market unassisted. Examples: VARs, SIs, MSPs, hosters, distributors, developers, retail, and online app stores. Research coverage includes cloud and mobile computing impacts, emerging partner business models, new e-channels and alternate channels, and pricing and program economics.


  • For all Roles
  • For CIOs

    Report: (Re)define Your Strategic Tech Vendor Relationships For The BT Agenda

    The business technology (BT) agenda is driving a broad array of industry changes that today favors focused, smaller, and nimbler technology and services companies that don't have an IT agenda li...

    • Downloads: 56
  • For Application Development & Delivery Professionals

    Report: Best Practices: Strategic Software Development Partnerships

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of y...

    • Downloads: 82
  • For B2B Marketing Professionals

    Report: Turn Your Channel Into A Marketing Machine

    Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B m...

    • Downloads: 116
  • For B2B Marketing Professionals

    Report: The Clash Of The Partner Channel And eCommerce

    The partner channel has long been a critical route to market for most B2B verticals. But eCommerce, long and increasing in popularity in the consumer market, is now becoming more relevant and po...

    • Downloads: 168
  • For B2B Marketing Professionals

    Report: Brief: Channels — Starting From Scratch

    Many B2B marketing professionals starting out on their channel development journey — i.e., when tasked with a corporate decision to "go channel" — face a daunting, confusing maze of ...

    • Downloads: 110
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Analysts who cover Tech Partners & Channels