Tech Partners & Channels

Tech partners and channels include all means of reaching markets with products and complex solutions that tech vendors would find challenging to successfully market unassisted. Examples: VARs, SIs, MSPs, hosters, distributors, developers, retail, and online app stores. Research coverage includes cloud and mobile computing impacts, emerging partner business models, new e-channels and alternate channels, and pricing and program economics.


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  • For Sales Enablement Professionals

    Report: Apply The Hawthorne Effect For Continuous Improvement

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners...

    • Downloads: 46
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Partner Loyalty Index

    To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. ...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Boosting Channel Partner Engagement

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and p...

    • Downloads: 85
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Gauging Channel Partner Loyalty

    Competition for productive channel partners is acute in the tech industry and other business-to-business (B2B) verticals — so knowing your partners' loyalty is imperative. But loyalty is d...

    • Downloads: 56
  • For Sales Enablement Professionals

    Report: Foster Channel Partner Loyalty For Competitive Advantage

    Business-to-business (B2B) vendors have long understood the power of channels and wielded their channel networks as competitive weapons. But the channel ecosystem is undergoing dramatic changes,...

    • Downloads: 457
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Analysts who cover Tech Partners & Channels