Tech Partners & Channels

Tech partners and channels include all means of reaching markets with products and complex solutions that tech vendors would find challenging to successfully market unassisted. Examples: VARs, SIs, MSPs, hosters, distributors, developers, retail, and online app stores. Research coverage includes cloud and mobile computing impacts, emerging partner business models, new e-channels and alternate channels, and pricing and program economics.


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  • For B2B Marketing Professionals

    Report: Brief: Channels — Starting From Scratch

    Many B2B marketing professionals starting out on their channel development journey — i.e., when tasked with a corporate decision to "go channel" — face a daunting, confusing maze of ...

    • Downloads: 71
  • For Security & Risk Professionals

    Report: RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

    The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security i...

    • Downloads: 43
  • For B2B Marketing Professionals

    Report: Apply The Hawthorne Effect For Continuous Improvement

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners...

    • Downloads: 56
  • For B2B Marketing Professionals

    Report: The Forrester Partner Loyalty Index

    To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. ...

    • Downloads: 23
  • For B2B Marketing Professionals

    Report: Brief: Boosting Channel Partner Engagement

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and p...

    • Downloads: 115
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Analysts who cover Tech Partners & Channels