Why Read This
Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer experiences, and they are falling behind on making innovative use of the technologies that will provide continuously evolving experiences in the age of the customer. Application development and delivery (AD&D) professionals must take charge to help implement and manage these solutions. This landscape report, part of the digital experience delivery playbook, defines the use cases, business value, and outlook for the 14 technologies that compromise the core digital customer experience technologies.
Tags: Commerce Solutions, Customer Experience Management, Design & Usability, Digital Asset Management (DAM), Digital Marketing, Email Marketing, Enterprise Content Management (ECM), Enterprise Portals & Search, Enterprise Portals/Intranets/Extranets, Information Management, Site Search, Social Marketing, Usability Testing, Web Analytics, Web Content Management (WCM)