Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: While Getting Started With Digital, Invest In Technology For Customer Engagement

    Beginner Level: Technology Practices For Digital Business

    February 8, 2018Ted Schadler, Bobby Cameron

    Companies beginning as digital businesses have a giant leap to make: They must stop treating technology as a cost center, and start treating it as a source of revenue, agility, and engagement. This report outlines the four technologies that digital business leaders at the beginner level of digital maturity should focus on: web and mobile interfaces for customer engagement, data and analytics to understand your customers, identity management to protect and serve customers, and cloud computing to move to the future of software.

  • For CMO Professionals

    REPORT: Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business

    February 8, 2018Ted Schadler, Bobby Cameron

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.

  • For CMO Professionals

    REPORT: Build Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For Digital Business

    February 8, 2018Ted Schadler, Bobby Cameron

    Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend business and technology teams with a product focus. This report outlines the technologies: digital platforms to project your business into new markets and customers' lives, digital intelligence to develop a holistic understanding of customers, brand protection and monitoring tools to protect your brand and your customers, and the internet of things to build connected products and services.

  • For CIO Professionals

    REPORT: Harness Emerging Technologies To Unlock New Value From Tech Platforms

    Advanced Level: Technology Practices For IT Transformation

    February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process and harness emerging technology to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on emerging technologies like conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.

  • For CIO Professionals

    REPORT: Build Integrated Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For IT Transformation

    February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

    Technology leaders must help their firms engage customers consistently, along every step of their journeys — and constantly adapt and grow with their customer needs. To do this, they must deliver technical platforms that enable end-to-end integration and agility. This report outlines the four technologies required: digital platforms to project your business into new channels and customers' lives; digital intelligence to develop a holistic understanding of customers; security through advanced Zero Trust and identity management; and infrastructure for business-based integration.

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