Speaker Biography

Ted Schadler

Vice President, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 09:15 AM - 09:45 AM

    Making The Mobile Mind Shift

    Your customers and employees now expect to get what they want in their immediate context and moments of need. To deliver on this promise, your digital business must transform its platforms, processes, and people. Based on The Mobile Mind Shift, our soon-to-be-published book, we show how you can:

    • Understand the impact of the mobile mind shift.
    • Engineer your digital business for mobile moments.
    • Master new systems of engagement.

Research Focus

Ted Schadler serves digital business professionals. He has 33 years of experience in the technology industry, analyzing the effects of disruptive technologies on experiences and on business strategy and architecture. His research agenda focuses on digital transformation, experience-led transformation, commerce and digital experience service providers, and the future of services.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customer's hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted became a Forrester Bill Bluestein award winner; the award is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s PhD physics program, Ted was a singer and bass player for Crash Davenport, a Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an MS in computer science from the University of Maryland and a BA with honors in physics from Swarthmore College.