Save or Share this Report

Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook

    September 21, 2017 Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their front-office execution. On the flip-side, API-first strategies are increasingly prevalent, which casts the value of a platform "anchor" into question. Based on the findings from the Q3 2017 Forrester Wave™ evaluation of digital experience platforms, we highlight four forces shaping eight key trends for enterprise organizations that are investing in their digital experience platform capabilities.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform

    September 21, 2017 Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle, Salesforce, SAP Hybris, SDL, Sitecore, and Sprinklr — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments

    July 27, 2017Ted Schadler, Danielle Jessee

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse providers out there, which one should you use? We analyzed and built a knowledge base of 57 of the biggest and most important digital experience service providers to help digital business leaders make the best choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website

    July 21, 2017 Danielle Jessee, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your desktop web. How do you expect to draw in new customers like that? As a digital business professional, it's time to start over and build app-like mobile web experiences. This report takes a deep dive into why and how five different companies reinvented their mobile websites to become more app-like for their non-app customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Unlock Personalization's Potential With Help From Service Providers

    Personalization Is Hard; Digital Experience Service Providers Can Help With Skills And Technologies

    June 16, 2017Ted Schadler, Danielle Jessee

    Advances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firms can deliver contextually relevant experiences across journeys, not just touchpoints. At the same time, service providers have amped up their ability and assets to help you implement these complex solutions. But what should digital business leaders look for? This report draws on Forrester's survey of 294 digital experience leaders to help you sort out what to look for from service providers.

View all of Ted Schadler's Research

Clients Who Work With Ted Schadler Also Work With:

View all related analysts