Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Earn Your Place In The Platform Economy

    Adopter, Participant, Or Leader? Here's Your Blueprint For Platform Business Success

    May 8, 2018Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. You can participate in a platform economy by exposing capabilities via APIs and adopting partners' platforms. But to lead, digital business leaders must build services that customers and suppliers embed into their operations. We interviewed 33 platform businesses, including Dropbox, General Electric, PayPal, and SupplyOn, to find out how. The answer? Start with a real customer problem, not ecosystem envy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Sorry State Of Digital Transformation In 2018

    A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change

    April 24, 2018Ted Schadler

    How's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these questions, tap into the Forrester Data Global Business Technographics® Business And Technology Services Survey of your peers. Digital business pros should open this infographic to see the state of digital transformation.

  • For Application Development & Delivery Professionals

    REPORT: Get The Most From Your Digital Experience Agency Or Consultancy

    We Interviewed 14 Providers And 40 Customers To Find The Best Practices For Working With These Strategic Partners

    March 30, 2018Ted Schadler

    To get the most out of digital experience service providers, digital business leaders need to go beyond traditional provider relationships and embrace agencies, consultancies, and specialists; adapt their budgeting and procurement to Agile development; and manage for co-innovation in every phase of the program. This report draws on our research for "The Forrester Wave™: Digital Experience Service Providers, Q4 2017," and reference customer interviews to highlight these best practices.

  • For Application Development & Delivery Professionals

    REPORT: Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook

    March 22, 2018 Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products. Mobile's volatility and velocity of change require a distributed four-tier architecture that we call an "engagement platform." The engagement platform separates technical capabilities into four parts: client, delivery, aggregation, and services. App developers need to start planning immediately for the migration from three tiers to four. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CMO Professionals

    REPORT: Digital Rewrites The Rules Of Business

    The Vision Report In The Digital Business Playbook

    February 26, 2018 Nigel Fenwick, Ted Schadler

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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